Tips and tricks on business-related topics, such as how to grow your business with digital marketing.

To hire or not to hire

To Hire or Not to Hire

How many hours can you afford to spend on a single candidate while deciding to hire or not to hire? It’s no secret that job interviews are time consuming for all parties involved. Yet, I’m happy to share a few trade secrets when it comes to hiring. In our case, we are still a small…

Small Is Beautiful

I am by nature, a loyal and conservative person. I always go to the same grocery store, hairdresser, carwash, esthetician. You get the idea. I tend to avoid big chains whenever possible. If and when I do go to a large hotel or restaurant chain, I tend to remind myself: while it’s acceptable to expect…