Why Nanos Is a Swiss-Made Product

Many of our new clients or soon-to-be partners ask us often: Why is Nanos a Swiss-made product? There is strong reasoning behind why Nanos was originally conceived in Switzerland, and also why it is still in Zurich at a time where there is a global shift towards remote working. Co-founders of a tech company have…

AI Takes Over Ad Creativity

Paid performance marketing is a true art, and one has to be experienced enough to make the right assumptions from the start. Usually, no one wants to spend too much money on experimenting, without an acceptable return on this investment in the end. If the first assumptions were wrong or keeping low-performance rates, a human…

What Is a Tech Company?

As a CEO of a tech startup, I receive a lot of introductions from other startup companies, who also claim to be in tech. In my own humble opinion, if your company is building apps, or provide software engineers nearshore, it will not qualify you to be called a technology company. If it’s pure software…

Happy Holidays From Nanos

Happy Holidays From the Nanos Team

Wishing you and your loved ones a wonderful joyful season, filled with awesome memories! Here at Nanos in Switzerland, we’ve just had our Christmas dinner and party, where everyone got to enjoy lots of delicious, authentic Italian food and wine. We’d like to thank you for being a part of our journey and wish you…

How It All Started

I used to work for a tech company and like all employees, I had to go on regular training sessions in order to ensure that everyone was on the same page. We were meant to be fully informed on regular practices and keep abreast of the company vision. On one particular day, I was not…

Why Nanos Was Created

I was always driven by this romantic idea that anyone should be able to advertise online. A flower shop owner next door should have the same chance to prosper as a big online flower franchise. A big international fashion brand should not block an independent shoemaker to be visible online just because they have their…