Covid-19 and the global pandemic are showing business owners how important the digital space is. It is no different for the automotive industry. In times like these, it is essential to position yourself correctly, to use your capital wisely, and above all, to be visible to customers. It is crucial to adapt quickly to the…
Many of our new clients or soon-to-be partners ask us often: Why is Nanos a Swiss-made product? There is strong reasoning behind why Nanos was originally conceived in Switzerland, and also why it is still in Zurich at a time where there is a global shift towards remote working. Co-founders of a tech company have…
Paid performance marketing is a true art, and one has to be experienced enough to make the right assumptions from the start. Usually, no one wants to spend too much money on experimenting, without an acceptable return on this investment in the end. If the first assumptions were wrong or keeping low-performance rates, a human…
Nanos are the smallest particles in physics, and we thought it would be a great metaphor as Nanos simplifies advertising. Nanos was created to be used by pretty much anyone- small businesses, freelancers, and larger brands. There are so many businesses that exist around the world, or just about to be created, or just starting…
My dev team is all-remote Tech talent will continue to be in high demand and salaries are set to grow for the next 20 years, worldwide. Sending your child to a coding school or to a computer science class (should he or she be interested in the topic) is the best you can do as…
As a CEO of a tech startup, I receive a lot of introductions from other startup companies, who also claim to be in tech. In my own humble opinion, if your company is building apps, or provide software engineers nearshore, it will not qualify you to be called a technology company. If it’s pure software…
Wishing you and your loved ones a wonderful joyful season, filled with awesome memories! Here at Nanos in Switzerland, we’ve just had our Christmas dinner and party, where everyone got to enjoy lots of delicious, authentic Italian food and wine. We’d like to thank you for being a part of our journey and wish you…
We have just finished a very successful two-day retreat in Tirol with our investors. Yes, you read that right! Our investors enjoy hanging out with us on a regular basis, so we can discuss and brainstorm together. Topic of the retreat this time? How our company should evolve and grow! We also presented our machine…
I used to work for a tech company and like all employees, I had to go on regular training sessions in order to ensure that everyone was on the same page. We were meant to be fully informed on regular practices and keep abreast of the company vision. On one particular day, I was not…
I was always driven by this romantic idea that anyone should be able to advertise online. A flower shop owner next door should have the same chance to prosper as a big online flower franchise. A big international fashion brand should not block an independent shoemaker to be visible online just because they have their…
