Articles about general company-related topics and news.
Marketing is important, as it’s what attracts new customers to your business. However, sometimes your promotion efforts may have the reverse effects. Instead of advertising your business, you may actually be steering customers away from it. In any case, it’s best to be aware of an error before you make it, so you know exactly…
Being online is more vital than ever before, as we’re in the digital era. We live in a world where we use search engines, like Google, to look up anything we want and get answers within seconds. The same goes for shopping, finding local restaurants, cafes, etc. So if your business is not online, how…
Nanos are the smallest particles in physics, and we thought it would be a great metaphor as Nanos simplifies advertising. Nanos was created to be used by pretty much anyone- small businesses, freelancers, and larger brands. There are so many businesses that exist around the world, or just about to be created, or just starting…
Think of how much time you spend with your life partner. And now compare that with the time you spend with your colleagues at work. Now imagine, how painful, awkward, and unpredictable splitting up with your spouse can be. You always thought you knew this person inside out, but it turns out that’s not the…
It’s still an open question when I was more stressed – now, while running a relatively small machine learning startup with just 10 techies and over 30 international sales partners, or in the past – when I was holding a senior management position and leading a research and innovation group at the largest entertainment company…
The first time running an advertising campaign can be a daunting and time-consuming task for any business owner. From trying to run ads on multiple platforms, which also means creating new accounts for these platforms, to figuring out an advertising budget and worrying if you targeted the ad correctly, it can all be quite overwhelming. At…
It all started with Mad Men… Creating compelling ads, twisting consumers’ minds, selling. But we are not in that era anymore. The digital revolution brought us so many chances to be visible online, both free and paid, that we just have to choose what’s better for us. Although, the essence of digital and traditional advertising…
My dev team is all-remote Tech talent will continue to be in high demand and salaries are set to grow for the next 20 years, worldwide. Sending your child to a coding school or to a computer science class (should he or she be interested in the topic) is the best you can do as…
Managing a restaurant is very similar to managing a startup. For those who are at the beginning of their entrepreneurial journey, I’d suggest testing your own endurance one day by helping out in a small/medium-size restaurant or a bar. Let’s say for a week, to see and feel how it’s like. To me, it’s about…
How many hours can you afford to spend on a single candidate while deciding to hire or not to hire? It’s no secret that job interviews are time consuming for all parties involved. Yet, I’m happy to share a few trade secrets when it comes to hiring. In our case, we are still a small…
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