Ad attribution models are a great way to understand the effectiveness of your campaign. Getting a reasonable return on investment (ROI), is the dream of every marketing campaign manager. For smaller businesses, it can mean the difference between breaking the bank or achieving the next level of success.
Marketing tips and tricks to make online advertising using Nanos AI marketing tool a success.
With over 1 billion daily active users on Facebook, it’s important for businesses to not only realize the power this social media platform has, but to also learn how to harness it’s limitless potential.
In the past, businesses relied on newspapers, magazines, radio, cable TV, and billboard ads to grab attention and sell their products. Today, digital advertising surpasses traditional forms and is vital to a company’s success.
Did you know that around 64% of organic traffic comes from search? Only ca. 10% comes from social media. To successfully build a digital marketing strategy, you have to master search engines.
This SEO for Beginners Guide will introduce you to the concept of search engine optimization and explain how to optimize your website to increase traffic.
In the digital marketing world, AI is somewhat different. It’s used to bridge the gap between analytics and how strategies are used and executed. As a matter of fact, 72 percent of marketers interviewed in a PwC study considered AI as a “business advantage”. In the process, the most advanced AI systems actually learned to improve their predictions, recommendations, and decisions as they made more.
How to create an effective ad for your video production company Video production companies are a great example of a niche business. Not everyone uses video production services and those who do use them for different reasons. In such a unique industry, you might feel a little lost when thinking about advertising. That’s why we…
Gartner predicts a 15% boost in profits by 2020 for those businesses which successfully integrate personalization in e-commerce. Yet, only seven percent of organizations cited personalization as their main priority for the business. There is clearly a lot of work to be done and opportunity to be had.
Mobile isn’t just another silo or channel. Instead, it is an all-encompassing catalyst for applications, virtual reality, artificial intelligence, and other future innovations. If you want to create a website which is easy to use and both Google and users will love, the mobile-first design strategy is the best way to go.
The conversion funnel is an ongoing cycle. Marketing funnels are powerful tools you should be using to grow your business. The process is always shifting and your conversations with your customers are always evolving.
Marketing funnels are extremely beneficial to your business. A structured marketing plan coupled with metrics analysis aligned to the various stages of the funnel allows you to fine-tune your marketing strategy and grow sales. Find out more about the main benefits of marketing funnels.