{"id":5992,"date":"2020-10-05T10:53:52","date_gmt":"2020-10-05T10:53:52","guid":{"rendered":"https:\/\/nanos.ai\/case-study\/teespring-umstrittene-anzeigen-sind-gleichbedeutend-mit-conversion\/"},"modified":"2021-05-12T14:46:09","modified_gmt":"2021-05-12T14:46:09","slug":"teespring-umstrittene-anzeigen-sind-gleichbedeutend-mit-conversion","status":"publish","type":"dt_portfolio","link":"https:\/\/nanos.ai\/de\/fallstudie\/teespring-umstrittene-anzeigen-sind-gleichbedeutend-mit-conversion\/","title":{"rendered":"Teespring &#8211; Umstrittene Anzeigen sind gleichbedeutend mit Conversion"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row equal_height=&#8220;yes&#8220; type=&#8220;vc_default&#8220;][vc_column css=&#8220;.vc_custom_1575291023632{padding-bottom: 50px !important;}&#8220; offset=&#8220;vc_col-lg-4 vc_col-md-5&#8243;][vc_column_text css=&#8220;.vc_custom_1607338988201{margin-bottom: 30px !important;border-left-width: 3px !important;padding-left: 20px !important;border-left-color: rgba(0,0,0,0.1) !important;border-left-style: solid !important;}&#8220;]<span class=\"color-secondary\"><span style=\"font-weight: 400;\">Kunde<\/span>:<\/span> <strong>Teespring<\/strong><\/p>\n<p><span class=\"color-secondary\"><span style=\"font-weight: 400;\">Kategorie<\/span>:<\/span> <strong><span class=\"color-title\">E-commerce<\/span><\/strong><\/p>\n<p><span class=\"color-secondary\">Datum:<\/span> <strong><span class=\"color-title\">April 2020<\/span><\/strong>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-1beaa825e98bf7474c053aed5a5970bc .text-icon {\n  width: 20px;\n  height: 20px;\n  line-height: 20px;\n  font-size: 16px;\n  border-radius: 200px;\n  margin: 0px 10px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-1beaa825e98bf7474c053aed5a5970bc .text-icon .icon-inner {\n  min-width: 20px;\n  min-height: 20px;\n  border-radius: 200px;\n}\n@media all and 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0;\n}\n.icon-with-text-shortcode.icon-text-id-1beaa825e98bf7474c053aed5a5970bc.layout-3 {\n  grid-template-columns: 20px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-1beaa825e98bf7474c053aed5a5970bc.layout-3 .dt-text-title {\n  margin-left: 10px;\n}\n.icon-with-text-shortcode.icon-text-id-1beaa825e98bf7474c053aed5a5970bc .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-1beaa825e98bf7474c053aed5a5970bc .dt-text-title a {\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-1beaa825e98bf7474c053aed5a5970bc .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-1beaa825e98bf7474c053aed5a5970bc .dt-text-desc {\n  margin-bottom: 0px;\n}<\/style><div class=\"icon-with-text-shortcode  icon-text-id-1beaa825e98bf7474c053aed5a5970bc layout-3  vc_custom_1601897692177 \" ><span   class=\"text-icon dt-icon-bg-off dt-icon-hover-off\" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-layer-group\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-layer-group\"><\/i><\/span><\/span><h5 class=\"dt-text-title\"  >Facebook<\/h5><\/div><style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon {\n  width: 20px;\n  height: 20px;\n  line-height: 20px;\n  font-size: 16px;\n  border-radius: 200px;\n  margin: 0px 10px 0px 0px;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon .icon-inner {\n  min-width: 20px;\n  min-height: 20px;\n  border-radius: 200px;\n}\n@media all and (-ms-high-contrast: none) {\n  .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon .icon-inner {\n    height: 20px;\n  }\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon .dt-hover-icon {\n  line-height: 20px;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon:before,\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon:after,\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon .icon-inner:before,\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon .icon-inner:after {\n  min-width: 100%;\n  min-height: 100%;\n  padding: inherit;\n  border-radius: inherit;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-border-on:before {\n  border-width: 0px;\n  border-style: solid;\n}\n.dt-icon-border-dashed.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-border-on:before {\n  border-style: dashed;\n}\n.dt-icon-border-dotted.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-border-on:before {\n  border-style: dotted;\n}\n.dt-icon-border-double.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 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.text-icon.dt-icon-border-dotted.dt-icon-hover-border-on:after {\n  border-style: dotted;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-border-double.dt-icon-hover-border-on:after {\n  border-style: double;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:hover {\n  font-size: 16px;\n}\n#page .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:hover .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:hover .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:hover .soc-icon {\n  color: #fff;\n  background: none;\n}\n#page .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:not(:hover) .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-on:not(:hover) .soc-icon,\n#page .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-off .soc-font-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-off .soc-font-icon,\n#page .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-off .soc-icon,\n#phantom .icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .text-icon.dt-icon-hover-off .soc-icon {\n  color: rgba(0,0,0,0.3);\n  background: none;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504.layout-1 {\n  grid-template-columns: 20px minmax(0,1fr);\n  grid-column-gap: 10px;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504.layout-2 {\n  grid-template-columns: minmax(0,1fr) 20px;\n  grid-column-gap: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504.layout-2 .text-icon {\n  margin-left: 0;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504.layout-3 {\n  grid-template-columns: 20px minmax(0,1fr);\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504.layout-3 .dt-text-title {\n  margin-left: 10px;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .dt-text-title,\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .dt-text-title a {\n  font-weight: bold;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .dt-text-title {\n  margin-bottom: 0px;\n}\n.icon-with-text-shortcode.icon-text-id-73489d3b07382fef48f4a43db210d504 .dt-text-desc {\n  margin-bottom: 0px;\n}<\/style><div class=\"icon-with-text-shortcode  icon-text-id-73489d3b07382fef48f4a43db210d504 layout-3  vc_custom_1601897717152 \" ><span   class=\"text-icon dt-icon-bg-off dt-icon-hover-off\" ><span class=\"icon-inner\"><i class=\"dt-regular-icon soc-icon fas fa-bold\"><\/i><i class=\"dt-hover-icon soc-icon fas fa-bold\"><\/i><\/span><\/span><h5 class=\"dt-text-title\"  >\u20ac25<\/h5><\/div>[\/vc_column][vc_column offset=&#8220;vc_col-lg-offset-0 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-7 vc_col-sm-offset-0&#8243;]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">.shortcode-single-image-wrap.shortcode-single-image-720415e83f19212d397b581ccd846ed1.enable-bg-rollover .rollover i,\n.shortcode-single-image-wrap.shortcode-single-image-720415e83f19212d397b581ccd846ed1.enable-bg-rollover .rollover-video i {\n  background: -webkit-linear-gradient();\n  background: linear-gradient();\n}\n.shortcode-single-image-wrap.shortcode-single-image-720415e83f19212d397b581ccd846ed1 .rollover-icon {\n  font-size: 32px;\n  color: #ffffff;\n  min-width: 44px;\n  min-height: 44px;\n  line-height: 44px;\n  border-radius: 100px;\n  border-style: solid;\n  border-width: 0px;\n}\n.dt-icon-bg-on.shortcode-single-image-wrap.shortcode-single-image-720415e83f19212d397b581ccd846ed1 .rollover-icon {\n  background: rgba(255,255,255,0.3);\n  box-shadow: none;\n}<\/style><div class=\"shortcode-single-image-wrap shortcode-single-image-720415e83f19212d397b581ccd846ed1 alignnone  enable-bg-rollover dt-icon-bg-off\" style=\"margin-top:0px; margin-bottom:0px; margin-left:0px; margin-right:0px;\"><div class=\"shortcode-single-image\"><div class=\"fancy-media-wrap  layzr-bg\" style=\"\"><img fetchpriority=\"high\" decoding=\"async\" class=\"preload-me lazy-load aspect\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D&#39;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#39;%20viewBox%3D&#39;0%200%201200%20801&#39;%2F%3E\" data-src=\"https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4ed59e95ce2a7ac42851b_5ebd9a2755b7b8806046f723_keagan-henman-Won79_9oUEk-unsplash-1200px-1.jpg\" data-srcset=\"https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4ed59e95ce2a7ac42851b_5ebd9a2755b7b8806046f723_keagan-henman-Won79_9oUEk-unsplash-1200px-1.jpg 1200w\" loading=\"eager\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"801\"  data-dt-location=\"https:\/\/nanos.ai\/de\/?attachment_id=4367\" style=\"--ratio: 1200 \/ 801;\" alt=\"\" \/><\/div><\/div><\/div>[vc_column_text css=&#8220;.vc_custom_1607339703487{margin-top: 40px !important;padding-bottom: 30px !important;}&#8220;]<\/p>\n<h2><b>Fallstudie \u2013 Eine kontroverse Anzeige<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Manchmal k\u00f6nnen kontroverse Anzeigen Aufsehen erregen und zur Umsatzsteigerung beitragen. In diesem Fall nutzte einer unserer Kunden das Coronavirus, um T-Shirts zu verkaufen (anscheinend nicht so ungew\u00f6hnlich, <\/span><a href=\"https:\/\/teespring.com\/search?q=coronavirus\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/teespring.com\/search?q=coronavirus<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Die Anzeige erhielt online sowohl positives als auch negatives Feedback. Der Kunde konnte jedoch eine Klickrate (CTR) von 5,11% und eine beeindruckende Rendite (ROAS) von 1200% mit nur einer einzigen Kampagne erzielen. Dies zeigt eines der Grundprinzipien des Verkaufsprozesses: Gebe den Kunden etwas, was sie wollen &#8211; zum richtigen Zeitpunkt und zum richtigen Preis. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5994 aligncenter\" src=\"https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4e64d7b57e003eab977b7_case-study-coronavirus-tshirt-gfx-01-en.jpg\" alt=\"\" width=\"504\" height=\"773\" srcset=\"https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4e64d7b57e003eab977b7_case-study-coronavirus-tshirt-gfx-01-en.jpg 504w, https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4e64d7b57e003eab977b7_case-study-coronavirus-tshirt-gfx-01-en-196x300.jpg 196w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2><b>Unglaubliche Ergebnisse<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Mit nur 25 \u20ac konnten sie 894 Klicks auf ihre T-Shirt-Zielseite generieren.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-5996 aligncenter\" src=\"https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4e6337b57e01235b97729_case-study-coronavirus-tshirt-gfx-02-en.jpg\" alt=\"\" width=\"957\" height=\"138\" srcset=\"https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4e6337b57e01235b97729_case-study-coronavirus-tshirt-gfx-02-en.jpg 957w, https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4e6337b57e01235b97729_case-study-coronavirus-tshirt-gfx-02-en-300x43.jpg 300w, https:\/\/nanos.ai\/wp-content\/uploads\/2020\/10\/5ec4e6337b57e01235b97729_case-study-coronavirus-tshirt-gfx-02-en-768x111.jpg 768w\" sizes=\"(max-width: 957px) 100vw, 957px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fallstudie; Ein Online-Einzelhandelsunternehmen nutzte eine kontroverse Anzeige, um Kunden auf ihre Zielseite zu lenken. Das Ergebnis war ein hoher ROI.<\/p>\n","protected":false},"author":1,"featured_media":5998,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[137],"dt_portfolio_tags":[85,237,238],"class_list":["post-5992","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-marketing-de","dt_portfolio_tags-e-commerce","dt_portfolio_tags-fallstudien","dt_portfolio_tags-kleidung","dt_portfolio_category-137","description-off"],"_links":{"self":[{"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/dt_portfolio\/5992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/comments?post=5992"}],"version-history":[{"count":0,"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/dt_portfolio\/5992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/media\/5998"}],"wp:attachment":[{"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/media?parent=5992"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/dt_portfolio_category?post=5992"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/nanos.ai\/de\/wp-json\/wp\/v2\/dt_portfolio_tags?post=5992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}