Creating an effective ad for your retail business can give your existing clients buying opportunities, bring in new clients, and build your brand image.
We would like to give you a few tips on how to accomplish this through building relevant, visually appealing ads.
Find your target
One of the key items you will need to create an effective ad for your retail store will be to find your target audience. If you are general retail, then you can have a broader audience, but if you are a niche retailer, then you must always be sure to target your niche only, in terms of household income, who can afford your products, age group, what age purchases your product most.
Learning things about your customers allows you to be more specific in your ad targeting. This way, you won’t waste money serving ads to the wrong audience.
Choose the right platform
Facebook is a great place to get that done. You not only can target your exact audience, but can target geographically as well. If you sell children’s clothes, you will not want to be showing single men in their 20s your ads. Proper audience targeting is always key.
Instagram is always a great place for retail stores. It is already a visual platform. Use the best visuals you can of your products. Investing in a good camera to take high-quality photos is always a great idea. Stock photos can work as well for some items.
Highlight seasons and sales
Always showcase your top sellers in your ads along with any discounts or sales you may have going on. Retail ads can also be seasonal. This is especially important for holidays. If there is a holiday coming up like Mother’s Day or Christmas, use that to your advantage. Mention any discounts or deals you may have going on for that day. Your visuals should also match the season. Do not show winter items when it is summer.
Carousel ads are also an excellent tool to use. This way you can show multiple products and items in your ad.
Call to action (CTA)
You will need a call to action on your ad. For retail businesses, “shop now” or “get directions” (if you have a brick and mortar store) are effective calls to action. Once people click on your ad, they will need a place to go, so always be sure your website reflects the latest products and information for your retail locations.
A landing page can be an effective way to increase conversions on specific products, or to increase sales on a specific product. Creating a landing page tied to your product ad will allow the consumer to get all information and purchase a specific product easily. Navigating a website or getting distracted by other products, leads to a lack of purchase confidence. Keep the consumer focused and engaged all the way to the point of sale by using a landing page.