Pseudo Important People

Managing an international startup company is a lot of fun, you get to travel a lot and inevitably get to observe tons of very interesting people. I usually travel economy but due to my previous highly-paid-with-awesome-benefits tech corporate job, I still have a few remaining perks, including a valuable frequent flyer status card. Whenever I…

Online Marketing

The Dual Nature of Digital Marketing

At first glance, digital marketing seems simple: It is now relatively easy to establish a professional looking web presence using user-friendly tools. The cost of entry to online advertising platforms like Facebook and Google AdWords is low, and countless online tutorials promise to help anyone get up to speed. However, the reality is that digital…

Why Nanos Was Created

Why Nanos Was Created

Why Nanos was created Let me tell you a little bit about why Nanos was created. I was always driven by this romantic idea that anyone should be able to advertise online. A flower shop owner next door should have the same chance to prosper as a big online flower franchise. A big international fashion…

Small Is Beautiful

I am by nature, a loyal and conservative person. I always go to the same grocery store, hairdresser, carwash, esthetician. You get the idea. I tend to avoid big chains whenever possible. If and when I do go to a large hotel or restaurant chain, I tend to remind myself: while it’s acceptable to expect…

Going the Distance

Ever since childhood and throughout my life, I have been told many times that I was a late bloomer and that I could do better with my performance in whatever it was I was lacking. This can of course be rather disheartening, if not depressing. The “Sasha complaints” later continued to a variety of people,…