To 10 Mistakes

Top 10 Marketing Mistakes to Avoid

Marketing is important, as it’s what attracts new customers to your business. However, sometimes your promotion efforts may have the reverse effects. Instead of advertising your business, you may actually be steering customers away from it. In any case, it’s best to be aware of an error before you make it, so you know exactly…

Online Marketing

The Dual Nature of Digital Marketing

At first glance, digital marketing seems simple: It is now relatively easy to establish a professional looking web presence using user-friendly tools. The cost of entry to online advertising platforms like Facebook and Google AdWords is low, and countless online tutorials promise to help anyone get up to speed. However, the reality is that digital…