Properly placed and well-executed ads are one of the more important online marketing tools that can be utilized when you have a fashion brand or fashion accessory business. Digital ads can increase your sales as well as your brand awareness – which is why you need to launch successful ad campaigns. How can you utilize these…
When you are running a service-based business it can seem hard to make yourself stand out among the competition. When it comes to online advertising, using the proper visuals, and correct copywriting will help you to stand out among your competition. Facebook Ads have been found to be the best platform for ads in the service-based businesses…
If you are in the training course business, you already know that advertising for such a specific niche can be confusing and, if not done properly, a waste of money. There are specific things you can do to make your ad more successful when working within a small niche. 1. Find the Right Keywords First,…
Many of our new clients or soon-to-be partners ask us often: Why is Nanos a Swiss-made product? There is strong reasoning behind why Nanos was originally conceived in Switzerland, and also why it is still in Zurich at a time where there is a global shift towards remote working. Co-founders of a tech company have…
How AI Benefits your Campaign Paid performance marketing is a true art, and one has to be experienced enough to make the right assumptions from the start. Usually, no one wants to spend too much money on experimenting, without an acceptable return on this investment in the end. If the first assumptions were wrong or…
Marketing is important, as it’s what attracts new customers to your business. However, sometimes your promotion efforts may have the reverse effects. Instead of advertising your business, you may actually be steering customers away from it. In any case, it’s best to be aware of an error before you make it, so you know exactly…
Being online is more vital than ever before, as we’re in the digital era. We live in a world where we use search engines, like Google, to look up anything we want and get answers within seconds. The same goes for shopping, finding local restaurants, cafes, etc. So if your business is not online, how…
The first time running an advertising campaign can be a daunting and time-consuming task for any business owner. From trying to run ads on multiple platforms, which also means creating new accounts for these platforms, to figuring out an advertising budget and worrying if you targeted the ad correctly, it can all be quite overwhelming. At…
It all started with Mad Men… Creating compelling ads, twisting consumers’ minds, selling. But we are not in that era anymore. The digital revolution brought us so many chances to be visible online, both free and paid, that we just have to choose what’s better for us. Although, the essence of digital and traditional advertising…
At first glance, digital marketing seems simple: It is now relatively easy to establish a professional looking web presence using user-friendly tools. The cost of entry to online advertising platforms like Facebook and Google AdWords is low, and countless online tutorials promise to help anyone get up to speed. However, the reality is that digital…
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