{"id":8341,"date":"2021-05-07T08:50:52","date_gmt":"2021-05-07T08:50:52","guid":{"rendered":"https:\/\/nanos.ai\/?p=8341"},"modified":"2021-05-07T09:04:39","modified_gmt":"2021-05-07T09:04:39","slug":"how-to-create-an-effective-ad-for-your-shoe-company","status":"publish","type":"post","link":"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/","title":{"rendered":"How To Create An Effective Ad For Your Shoe Company"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-67d89af0694ff\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-67d89af0694ff\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/#How_to_create_an_effective_ad_for_your_shoe_company\" title=\"How to create an effective ad for your shoe company\">How to create an effective ad for your shoe company<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/#i\" title=\"\u00a0\">\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/#Shoe_visuals_are_key\" title=\"Shoe visuals are key\">Shoe visuals are key<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/#i-2\" title=\"\u00a0\">\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/#Target_the_right_audience_for_your_shoes\" title=\"Target the right audience for your shoes\">Target the right audience for your shoes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/#i-3\" title=\"\u00a0\">\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/#Take_time_to_find_out_what_works_best\" title=\"Take time to find out what works best\">Take time to find out what works best<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/nanos.ai\/how-to-create-an-effective-ad-for-your-shoe-company\/#i-4\" title=\"\u00a0\">\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<!-- \/wp:paragraph --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_create_an_effective_ad_for_your_shoe_company\"><\/span><span style=\"font-weight: 400;\"><b>How to create an effective ad for your shoe company<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Like cars, shoes have become status symbols. They\u2019re increasingly unique, and you can even personalize them now. If you own a shoe company or brand, how do you reach the people that connect with your shoes\u2019 aesthetic and function, enough to purchase them?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we share a few tips on creating great ads for your shoe company.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"i\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Shoe_visuals_are_key\"><\/span><b>Shoe visuals are key<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most of the time, people are first attracted to the visual appearance of a pair of shoes, so make high-resolution photos of your shoes the focal point of your ad. Some consumers might be hesitant to buy shoes online, so including detailed images &#8211; the kinds that show you every stitch on the shoe &#8211; will give people a feel of the comfort level and quality of your shoes and in turn, would increase their buying confidence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without high-resolution images, your potential buyers might turn to another retail page to shop for their next pair of shoes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Carousel ads, like those on Facebook and Instagram, are a great way to showcase many angles and details. You can also use carousel ads to display many pairs of shoes.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b><img decoding=\"async\" class=\"alignnone size-full wp-image-8345\" src=\"https:\/\/nanos.ai\/wp-content\/uploads\/2021\/05\/nanos-blog-business-23-shoes-content.jpg\" alt=\"Shoe business\" width=\"1200\" height=\"675\" srcset=\"https:\/\/nanos.ai\/wp-content\/uploads\/2021\/05\/nanos-blog-business-23-shoes-content.jpg 1200w, https:\/\/nanos.ai\/wp-content\/uploads\/2021\/05\/nanos-blog-business-23-shoes-content-300x169.jpg 300w, https:\/\/nanos.ai\/wp-content\/uploads\/2021\/05\/nanos-blog-business-23-shoes-content-1024x576.jpg 1024w, https:\/\/nanos.ai\/wp-content\/uploads\/2021\/05\/nanos-blog-business-23-shoes-content-768x432.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/b><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"i-2\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Target_the_right_audience_for_your_shoes\"><\/span><b>Target the right audience for your shoes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Be sure to target your ads appropriately. In an industry with highly individualized trends, you should be able to narrow down audience parameters like age and interests to reach the people most likely to purchase your shoes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think about the people your shoes were designed for. Are they older people in a suburban area looking for cost-effective comfort? Are they teenagers who play sports? If you\u2019re selling basketball shoes, for example, you will want to target the group of consumers likely to buy your products: sports enthusiasts and people who have purchased sports shoes in the past.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"i-3\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h2><span class=\"ez-toc-section\" id=\"Take_time_to_find_out_what_works_best\"><\/span><b>Take time to find out what works best<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Different messages and imagery can sometimes make or break an ad. Be sure to split test your images and copy for each product to find the options that perform best. Start small and try different options, until you find one that outperforms the others. Then, use your winning campaign on several platforms, like Google, Facebook, and Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nanos can help you with all of these steps too. It allows you to place ads on many platforms at once and can optimize your ads and budget to improve your shoe ads\u2019 performance.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"i-4\"><\/span>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b><i>For more information on determining <\/i><\/b><a href=\"https:\/\/www.nanos.ai\/blog\/how-much-should-you-spend-advertising\"><b><i>your ad budget<\/i><\/b><\/a><b><i>, contact us today or <\/i><\/b><a href=\"https:\/\/calendly.com\/nanos\/30min\" rel=\"nofollow noopener\" target=\"_blank\"><b><i>schedule a consultation<\/i><\/b><\/a><b><i>.\u00a0<\/i><\/b><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text] How to create an effective ad for your shoe company &nbsp; Like cars, shoes have become status symbols. They\u2019re increasingly unique, and you can even personalize them now. If you own a shoe company or brand, how do you reach the people that connect with your shoes\u2019 aesthetic and function, enough to purchase them?\u00a0&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8351,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60,184],"tags":[321,65,177,83,309,178,320],"class_list":["post-8341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-to","category-beginners-guide","tag-effective-ad","tag-social-media","tag-social-media-advertising","tag-social-media-platforms","tag-strategy","tag-target-audience","tag-video-production","category-60","category-184","description-off"],"_links":{"self":[{"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/posts\/8341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/comments?post=8341"}],"version-history":[{"count":0,"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/posts\/8341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/media\/8351"}],"wp:attachment":[{"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/media?parent=8341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/categories?post=8341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nanos.ai\/wp-json\/wp\/v2\/tags?post=8341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}