AI in Marketing: Understanding the AI behind Nanos
Is AI an unfamiliar concept for you? Do you have doubts on whether AI can be beneficial to your ad campaign?
AI in marketing is a fairly new concept, but it’s used in multiple ways. Nanos is an AI-powered tool used to create and manage digital advertising campaigns. Thanks to its AI technology, Nanos is able to optimize your campaign without the need of a marketing professional.
This means you don’t have to hire an agency, nor be a marketing expert yourself to launch digital advertising campaigns.
But let’s go back to AI in marketing. How does it work?
AI in Marketing: A Two-Step Process
To best understand Nanos AI you can picture it as a two-step process. One is initial intelligence and the second is continuous intelligence.
Initial intelligence refers to the gathering of all the information we have in our system, and creating the initial set of targeting options for a new campaign that is placed. It gathers all the information about parameters that have worked best before, according to your specific industry, niche, and business type.
Imagine you are creating a recipe for a meal. In the initial process, you will first go on the internet to gather similar recipes, look at what ingredients they use, and choose which ones make more sense to you. This is how Nanos works for your campaign.
After gathering information and determining the start parameters for your campaign, we start the second phase: continuous intelligence. This means we start running the campaign and observing the feedback from the target audience. We keep the settings that are working well and change the ones that aren’t. The technology continuously optimizes these targeting options, so that the campaign gets the maximum performance out of that setting. This means that our clients achieve a bigger return on their investment.
Let’s go back to the recipe example: You have selected your ingredients in the first step and you start cooking the meal. While you do so, you taste your recipe and make constant adjustments so that you prepare the tastiest dish possible.
This is essentially what Nanos does in the background; it continuously optimizes settings for the happiness of our clients.
Why Nanos is a great tool for your digital advertising campaigns
Imagine you would have to bake a dish from scratch, without any information on ingredients, time, or supplies that you need. It would take you more time and it would increase the probability that you do it wrong until you learn how to bake it the right way from trial and error.
The same goes for your digital advertising campaign. Without previous information on what usually works and what doesn’t, you have to first do the research yourself and then learn by trial and error. This takes a lot of time, but you will also lose money in the process of figuring out what works.
With Nanos it’s different.
Nanos is constantly learning and leveraging new information for all kinds of industries. It will determine the best keywords, bids, and interests to start your campaign. And it will even suggest the best platforms to advertise on. All of this saves you time and money, especially if you are not a marketing expert.
Additionally, it will analyze your campaign daily and change parameters that are not working. So it makes decisions based on your individual campaign performance as well.
Nanos is your smart campaign creation and management tool. If you want to find out more about the benefits of using Nanos click here.