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How to create an effective ad for your pet based business or pet shop
Digital advertising has opened new doors to a vivid era of personalized ads, making it a highly influential way for businesses to stand out. Especially in today’s noisy digital world.
According to Bloomberg, Puppy adoption rates have risen 50-100 per cent in 2020. Resultantly, pet food sales grew 20 percent in 2020, primarily due to the coronavirus-induced lockdown and now manufacturers are looking to continue the momentum going ahead.
Social media platforms are a significant way for pet shop owners to personalize ads based on data about the viewer at the moment of ad serving. The challenge is to build real-time advertising campaigns, via programmatic means, which fit audience needs.
An effective digital campaign
Digital concepts such as content-based marketing for growing businesses, provide the ability to target an audience with engaging and relevant information, subtly promoting products and services without reading seemingly being a sales pitch. It’s the strategy to increase online brand recognition, engage consumers and connect with them on an emotional level. The basic idea is to make sure each digital is curated for the targeted audience segment.
Here are six effective ways for how to make the most of your digital ad campaign for your pet shop:
1. Define the purpose and goals of the campaign
Social Media provides a massive audience, but is highly competitive. Ensuring advertisements reach the right people at the right time, it is important to have a well-defined set of expected outcomes giving a sense of direction.
2. Geotargeting the Campaign
Where is your pet shop based? It is essential that the right advertisements reach the appropriate audience. Consumers love to shop from within their vicinity. But, sometimes consumers may not be aware of the products or services available in their area. Geotagging helps both businesses reach the right consumers and consumers reach the appropriate service providers.
3. Scheduling an advertisement calendar
Consumer tastes and preferences vary for each individual. Thus, it is important that all products available to consumers are displayed periodically and are not constantly repeated.
4. Monitor and Respond
Businesses have to not just set it and forget it! Social media is a well-oiled machine but involvement is the key to check the level of engagement. Digital AI tools help pick up warm leads and respond by providing them relevant details.
5. Follow up campaigns
A good campaign is always on point but consumers need to be reminded of special events offered through regular posts. This builds rapport and the business always stays relevant in the mind of consumers.
6. Analyze and adjust
Not every social media campaign will have all of these steps. Maybe your early morning posts did really well compared to those posted at other points of the day. Maybe a type of visual content or messaging had higher engagement than just a text-based post. It’s important to keep an eye on such insights to invest effectively in a campaign and get the best possible result.
There is a wide range of different products available to pet owners, which means that it has a fragmented competitive landscape. This is particularly evident in other pet products, in which players listed under “others” account for more than half of value sales, denoting room for a high level of growth in sales.
To use digital advertising effectively, businesses in the pet shop category have to be willing to try new tactics and get creative. Failure results from doing the same thing repeatedly and expecting different results. Platforms such as Nanos.ai provide growing pet businesses with the opportunity to maximize their chances of success, through technology multiplying effective ad campaigns.
Ready to make your business prosper? Launch your first campaign with Nanos!