Carpet cleaning is something that every household will eventually need and use at some point. Although it is a much-needed service, not everyone will find your business on their own. How do we solve this? Great digital marketing and effective advertising, of course!
We have a few tips on how to make sure your advertising for your carpet cleaning business is effective and follows digital marketing best practices.
Carousel and single photo ads
Make sure your ad shows how good your service really is. A great way to do this is to show before and after photos. You can get creative and use a carousel to show them or use single images with both before and after cleaning photos! Something that catches the consumer’s attention. People can get a great idea of just how well you can get their carpets cleaned and compare you to your competition all with that one image.
Make sure your text does not just simply state what great products you have but is emotionally appealing as well.
Video is always great to use when you have it. If you can add video into your ad people will be more compelled to watch your ad, which results in increased traffic. More traffic, more clients!
Choosing the right platform
Effective platforms for advertising a carpet cleaning business are ones that allow you to connect with consumers in a visual way, such as Instagram and Facebook.
If you include commercial carpet cleaning in your business, then LinkedIn could be a great way to increase your B2B networking, and a great platform to advertise on.
These platforms allow you to show those before and after photos, along with creative imagery that highlights your carpet cleaning as a service.
Call to action (CTA)
Be sure to include a call to action that drives your viewers to your website or to make a phone call. Good copywriting is the key to success in creating an effective advertisement for your carpet cleaning business.