AI SEO: 7 areas where AI can help optimizing your website now (update 2023)

In today’s rapidly evolving digital landscape, leveraging advanced AI tools like ChatGPT can offer a significant edge in the realm of Search Engine Optimization (SEO). From content creation to user engagement, AI is reshaping how businesses optimize their online presence for search engines. Below, we delve into eight distinct ways AI can bolster your SEO efforts and help you navigate the complexities of modern search algorithms

Keyword Research

In the realm of digital marketing and SEO, the utilization of various AI tools has become increasingly prevalent. While such tools might not be explicitly designed to perform keyword research, they can be ingeniously leveraged for this purpose. By posing questions about current trending topics or specific queries within a niche, users can extract valuable insights. These insights often manifest as potential keyword ideas, which, when applied correctly, can resonate deeply with their target audience.

However, the efficacy of using AI tools for keyword research isn’t just about asking any question. The precision of the results is often directly proportional to the clarity and comprehensiveness of the prompt. To ensure that the AI tool provides the most relevant and targeted suggestions, it’s imperative to frame your questions or prompts around the five Ws and one H:

Who’s the intended audience?

Understanding the demographic or psychographic profile of the audience can help in tailoring keyword suggestions that appeal directly to them.

What’s the primary objective?

Are you looking for keywords for a blog post, a product page, or perhaps a social media campaign? The context matters.

Where will it be applied?

Knowing the platform or medium can refine the type of keywords you might want to target.

When will it be utilized?

Seasonality can play a role in keyword relevance. For instance, holiday-related keywords might not be as effective in the middle of summer.

Why is there a need for it?

Understanding the underlying purpose can help in prioritizing which keywords are essential.

How should it be presented?

The format, language, tone, structure, and length can all influence the type of keywords that will be most effective.

By keeping these considerations in mind, one can harness the full potential of AI tools in the domain of keyword research, ensuring a more strategic and informed approach to content creation and marketing.

 

Meta Descriptions and Title Tags

AI tools have revolutionized the way we approach on-page SEO elements, particularly when it comes to meta descriptions and title tags. These tools are adept at generating engaging and relevant meta descriptions and title tags, which are pivotal in enhancing the click-through rates from search engine results pages (SERPs).

But the capabilities of AI don’t stop at mere generation. One of the standout features of modern AI tools is their ability to produce multiple variations of meta descriptions and title tags. This is invaluable for A/B testing, allowing webmasters and SEO professionals to determine which version resonates most with their audience.

Furthermore, with the right integration and tools, this testing can be automated. Instead of manually changing and tracking the performance of each variation, AI can manage the process, continuously optimizing based on real-time data. This not only saves time but ensures that the website is always presenting the most effective meta information to potential visitors. In the long run, this iterative and data-driven approach can significantly boost organic traffic and improve overall website performance.

Content Ideas and Brainstorming

In the digital age, where content is king, finding fresh and relevant topics can often be a challenge. This is where tools like ChatGPT and other AI-driven platforms come into play. Users can turn to these advanced systems to brainstorm content ideas, explore new topics, or even uncover unique angles that might resonate with their target audience. By posing questions or seeking suggestions, these AI tools can provide a plethora of ideas, ensuring that content calendars remain robust and diverse.

But beyond just being a source of inspiration, this approach represents one of the most potent applications of Artificial Intelligence in the content creation realm. By leveraging AI for content ideation, creators and marketers can bypass hours of brainstorming and research, directly accessing insights that are tailored to their audience’s interests and needs. This not only ensures that the content remains relevant and engaging but also streamlines the entire content planning process.

Schema Markup Suggestions

Schema markups, or structured data, play a crucial role in helping search engines understand the context and content of a webpage. With the advent of AI, the process of determining and implementing the right schema markups has become more streamlined and precise. AI tools can analyze a website’s content and suggest the most appropriate schema markups tailored to that specific content. Whether it’s for articles, products, events, or reviews, AI can pinpoint the exact type of markup that would be most beneficial.

By leveraging AI’s insights, webmasters can ensure that their pages are marked up accurately, which in turn aids search engines in displaying richer and more informative search results. This not only improves the website’s visibility in search engine results pages (SERPs) but also enhances the user experience by providing searchers with more relevant snippets of information right from the SERPs. In essence, with AI’s guidance on schema markups, websites can communicate more effectively with search engines, ensuring that their content is presented in the best possible light to potential visitors.

User Engagement

The integration of AI chatbots into websites has ushered in a new era of user interaction and engagement. These chatbots, powered by advanced algorithms, can interact with visitors in real-time, addressing their questions, guiding them through the site, and providing instant support. For businesses, this means a more engaged user base, quicker response times to queries, and a notable reduction in bounce rates as visitors are more likely to stay and interact when their concerns are addressed promptly.

However, it’s essential to understand that the realm of SEO extends beyond just content optimization. While content is undeniably a cornerstone of SEO, the overall user experience plays an equally pivotal role in determining a website’s search engine ranking. Factors like site speed, mobile optimization, and user engagement metrics, including dwell time, are all taken into account by search engines. By enhancing the user experience through tools like AI chatbots, businesses send strong positive signals to search engines about the site’s quality and relevance.

Content Structuring

Harnessing the power of AI has opened new avenues in content creation and optimization. One of the standout capabilities of AI in this domain is its ability to structure content effectively. Whether you’re dealing with a lengthy article or a complex topic, AI can analyze the content and suggest logical and relevant subheadings. This not only organizes the content but also breaks it down into more manageable and digestible sections. By segmenting information, readers can easily navigate through the content, find the information they’re looking for, and understand intricate topics without feeling overwhelmed.

Moreover, the readability of content is directly linked to user experience. When visitors find content that is well-structured and easy to comprehend, they’re more likely to stay on the page, engage with the material, and even explore other sections of the website. This positive interaction not only benefits the user but also sends favorable signals to search engines about the quality and user-friendliness of the content.

However, it’s crucial to guide AI effectively to reap its full benefits. Proper prompts are the key. When interacting with AI tools, specificity is your ally. The clearer and more detailed your instructions, the more tailored and accurate the output will be. So, when seeking assistance in content structuring or any other task, always remember to frame your requests with precision. By doing so, you’ll ensure that the AI delivers results that are not only relevant but also aligned with your specific needs and objectives.

SEO Education and Updates

You can always use AI chatbots to learn about the latest SEO best practices, algorithm changes, or strategies, ensuring they stay updated and implement the most current and effective techniques. While most of them are not updated to the latest changes, they can always suggest books or evergreen articles.

While AI can be a valuable ally in the SEO toolkit, it’s essential to remember that SEO is multifaceted. A combination of AI insights and human expertise will yield the best results.

How To Do SEO Keyword Research: 7 Steps To Success!

Keyword research is the backbone of any successful SEO strategy. It’s the process of identifying the terms that potential customers or readers are entering into search engines. By understanding and targeting these terms, you can drive relevant traffic to your website. Here’s a comprehensive guide on how to conduct keyword research:

 

1. Understand Your Niche and Goals

Before diving into keyword research, it’s essential to have a clear understanding of:
– Your Target Audience: Who are they? What are their interests and pain points?
– Search Intent: Why would someone search for a particular term? Are they looking to buy, learn, or find a solution to a problem?

 

2. Utilize Keyword Research Tools

There’s a plethora of tools available, each offering unique features:

– Google Keyword Planner: A free tool that provides insights into search volumes and competition. It’s a great starting point for beginners.

– Paid tools like SEMrush or Ahrefs: Beyond keyword analytics, SEMrush offers insights into your competitors’ strategies, helping you identify gaps in your own approach. With its extensive backlink database, Ahrefs’ keyword explorer tool provides detailed metrics, making it easier to pinpoint lucrative keyword opportunities.

– SECRET STRATEGY: Use Google ads. Create a campaigns for your niche, let it run for a while and analyze the search terms. This is what people REALLY put into Google while searching.

 

3. Analyze Keyword Metrics

Metrics provide a quantitative approach to keyword selection:

– Search Volume: Indicates how often a keyword is searched for. High search volume terms can drive significant traffic.

– Keyword Difficulty: A measure of how hard it might be to rank for a term. It’s essential to balance high search volume with achievable keyword difficulty.

– CTR and CPC: Especially important for those considering paid search campaigns. High CPC might indicate commercial intent, but it also means higher costs.

 

4. Dive into Long-Tail Keywords and Questions

Long-tail keywords are goldmines:

– Specificity: These keywords are often more specific, meaning they can attract a more targeted audience.

– Voice Search: With the rise of voice-activated assistants, people are using more natural, question-based queries. Tools like AnswerThePublic can provide insights into these questions.

 

5. Regularly Review and Update Your Keyword List

SEO is not a one-time task:

– Changing Trends: What’s popular today might not be tomorrow. Tools like Google Trends can help you keep a pulse on shifting keyword popularity.

– New Opportunities: As you produce content and monitor its performance, you’ll discover new keyword opportunities to target.

 

6. Consider User Experience and Content Quality

While it’s essential to target the right keywords, it’s equally crucial to ensure that the content you produce offers value:

– Relevance: Ensure your content genuinely addresses the queries associated with your target keywords.

– Engagement: High bounce rates can negatively impact SEO. Engaging, quality content keeps visitors on your site longer.

 

7. Monitor and Adjust

Finally, remember that keyword research is an ongoing process:

– Performance Metrics: Tools like Google Analytics can provide insights into how your targeted keywords are performing in terms of traffic and conversions.

– Feedback Loop: Use this data to refine your keyword strategy, making adjustments as needed to continually improve.

 

Keyword research is a blend of art and science. By leveraging the right tools, staying updated with trends, and always prioritizing user experience, you can craft a winning SEO strategy.

PPC for beginners: 5 questions answered.

The fastest way to acquire traffic is paid traffic. Even if the PPC (Pay Per Click) world looks scary for beginners, there’s nothing to be afraid of. Paid traffic can be incredibly effective when all the pieces of the puzzle are in the right place.

 

What is PPC?

PPC stands for “Pay-Per-Click”. This means that the advertiser pays when someone clicks on a published ad.

Currently, pretty much every search and social media platform offer the chance to buy ads and show them to other users. Google was the pioneer but Facebook get most of its revenues from paid advertisement.

There are three main types of PPC ads:

1. Search ads.
2. Display/Programmatic ads.
3. Social media ads.

 

Why is PPC important?

For e-commerce or any other type of website that sells services or products, it’s vital to have enough traffic that can be “converted” into paying customers, leading then to revenues.

It’s possible to create traffic through organic growth on search engines or through social media, but this takes time.

Paid traffic can increase the traffic exponentially and in a very short amount of time.

 

How do I get started with PPC?

For beginners, this is the scariest part. A budget is needed but it’s possible to experiment with a small one and “scale” into bigger budgets when the first results start showing up. Both Google and Facebook offer extensive introductory materials for you to learn. They even offer certification paths (Google is free, Facebook certifications are a bit more expensive).

The best way to start is to find your first client (a small local shop, for example) and experiment with their products.

 

Is PPC hard to learn?

No, but it’s hard to master. The landscape changes every month with new automated strategies coming out or technical hurdles to overcome. One recent example is the release of iOS 14.5 that makes now harder the conversion tracking for iOS users. Privacy and tracking are sorts of big topics that the industry is facing.

 

Can you do PPC yourself?

Yes. Directly on Google Ads or Facebook Ads, for example. If you don’t want to deal with their complex interfaces, Nanos simplifies all the processes and allows anybody to create campaigns online through smart optimization and AI. Check it out!

An alternative is hiring a freelance or an agency. It’s not easy to find a reliable freelancer and agencies are very expensive.

 

What’s the difference between PPC and SEO?

SEO (Search Engine Optimization) is a process with the goal to drive organic traffic to your website, with your link showing up when somebody look up for a specific search term on Google or any other search engine. With PPC it’s possible to bid on some keywords and show up in the first positions of search engines. A comprehensive marketing strategy should involve both.

 

How much is a click?

The cost of a click depends on auctions. Every time a user searches for a keyword, an auction take places, and all the advertisers join that auction. The best advertiser (the rating depends on the quality of the ad and the bid) wins the best position. The cost per click depends on the country, the type of business and the competitiveness of the auctions.

With Nanos, you can create ads on Facebook, Instagram, and Google in seconds, and specify your exact target audience. An effective ad is just one click away! SEO is key to driving traffic to your website and enabling new users to discover your business. Boost your customer base with this SEO for beginners guide!

Nanos Optimization Feature #1: Keywords, Interests, and Bid Optimization

We have explained before why Nanos is a great Facebook Ads alternative. Nanos is a highly intelligent campaign creation and management tool for cross-channel advertising. Thanks to the machine learning technology of Nanos, you can run successful digital advertising campaigns on Google, Facebook, and Instagram without being a marketing expert. 

If you want to understand how Nanos optimizes keywords and interests using AI technology, keep reading. 

 

Keywords and Interests Optimization 

Keywords and interests are two of the most important aspects of a campaign because it determines who will end up seeing your campaign. It translates into your target audience’s interests. 

Let’s say you place an ad on Facebook. You will be asked to choose interests, which will be used to determine who your ads will be shown to. This is why it is important to choose interests that actually correlate with your target audience. Otherwise, you will be wasting money on ads that are shown to an audience that is not actually interested in your product. 

The same applies to keywords when placing an ad on Google. Those keywords serve as a reference to what your target audience will be searching for on Google. 

Often, especially when not familiar with digital advertising, we choose keywords and interests based on what we think our target audience’s interests are. In order for your ad to be successful, you need to do proper research on keywords and interests, but you will also need to find ways to test and change them if they are not working well. 

With Nanos, you can pick and change your keywords and interests easily, but you can also activate the Nanos AI and let us do it for you. 

 

 

How does the Nanos keywords and interests optimization work? 

Nanos analyzes and saves anonymous data from all the campaigns, and leverages that data whenever someone places a new campaign. In this way, businesses can benefit from all the learnings and optimizations that have been done before. 

Additionally, Nanos analyses your campaign intelligently and in real-time to see if your keywords and interests are performing the way they should. Nanos tests different keywords for your businesses and changes the ones that are not performing well. 

You always have the option to choose the keywords and interests yourself. But if you are not experienced in this, you can turn on our keywords and interests optimization.

 

If you want to know more about what you need to promote your business with Nanos, check out our Read Me First article. 

Choosing the Right Audience For your Ad With Nanos  

 

Choosing the right audience for your advertising campaign is one of the most important steps in the process. You want to make sure your ad is seen by those who are willing to pay for your product or service. Otherwise, you will be throwing money out the window. 

Specific targeting is one of the main advantages of digital advertising, compared to traditional advertising. While traditional advertising such as a commercial spot on TV shows your ad to everyone who’s watching TV at that time, only about a quarter of those might be interested in your product. With digital advertising you can make sure your ad is seen by those who are most likely to buy your product, and that’s an amazing advantage! 

 

Nanos is a campaign creation and management tool, which also helps you to show your ad to the right people. In this article, we will see how to choose your target audience and how Nanos helps you to do so. 

 

Determining your audience 

In the Nanos application, you will first need to create a profile for your business, and then you will be asked to tell us a bit more about your audience. It’s a very straightforward question about the basic demographics of your audience. 

We will start off the campaign with the chosen demographic audience, but we will also optimize it throughout the campaign to find your best target audience. Often, businesses choose their audience based on their assumptions, which can prove to be wrong.

 

 

It’s important to identify a customer pool that can actually match your offer. Don’t target areas where you can’t ship or where you can’t provide your services.

Also, try to not go too narrow with your demographics. Facebook and Nanos work better with big audiences because this allows us to leverage the power of our machine learning. Small audiences might limit our capacity to learn. Go narrow only if you really need to.

 

Choosing the right audience: How Nanos helps 

Nanos will optimize your audience through the campaign, which means it will explore different possible audiences for your business. 

To understand how Nanos does that, it’s necessary to understand how Facebook and Google determine who will see your ad. Every action we take as users signal certain interests. If we follow certain pages, if we watch certain videos etc, Facebook’s algorithm will collect this data to show you ads that are similar to your actions/interests. 

Similarly, Google works with keywords. It analyses what you search for as a user and on which pages you spend your time. Based on those actions, Google will determine what ads might interest you. 

Additionally, when placing your ad you can determine the socio-demographics of your clients, further narrowing down your audience. 

 

So, how does Nanos help in choosing your audience? 

Nanos AI engine chooses keywords (on Google) and interests (on Facebook) based on the data we have collected about your industry, niche, and business. We leverage previous data from similar campaigns, and also historical data if you have placed a campaign with Nanos before. 

 

Thanks to this previous information, we can optimize your audience from the very beginning of your campaign, even before getting any results. 

 

Transparent Audience Optimization 

The great thing about Nanos is that although you don’t need to be a marketing expert to run campaigns, we are still very transparent about the optimization/changes we make to your audience during your campaign. You can trace all changes we make in keywords and interests on our dashboard and see which ones performed better. 

 

 

 

 

Nanos can leverage different signals to create the best Facebook and Google audience. 

If you don’t specify any interests, we will start from a set of interests that are close to your product. Our AI engine will then look for similar interests that can enhance the quality of your audience. 

If you’re running a conversion campaign, Nanos and Facebook will work to find you users that are most likely to convert. Keep in mind that if your FB account and your Pixel are not trained, meaning that you never recorded any (or very few) conversions in the past, the optimization process will take a longer time to show stable results. 

With conversion campaigns, Nanos is also able to leverage non-interests based audiences. 

This means that you can learn a lot about your audience and use this data to improve your business plan. Many of our users choose to use Nanos to explore their audience and understand what works best for them. This, paired with the Nanos budget optimization, makes Nanos a very powerful tool for your digital advertising campaigns!

 

If you want to know more about what you need to promote your business with Nanos, check out our Read Me First article. 

Create a Business Profile on Nanos & Promote Your Business Online

You are aware of the importance of paid marketing in getting more customers and increasing sales. Now you are ready to promote your business online and came across Nanos, the smart tool for the creation and management of digital advertising campaigns. 

 

Creating your business profile on Nanos 

After signing in to Nanos, the first step is to create a profile for your business. To do so, you have to go to “businesses” on the left and click on “create a new business” in the top right corner. 

 

 

In order to successfully promote your business online with Nanos, you have to give us as much information about your business as possible. By naming your website and writing a description about your business, our AI is able to leverage data from both to pick the best keywords related to your industry, niche, and business. Additionally, it will also leverage data from previous campaigns that are similar to yours. 

 

Creating multiple businesses on Nanos 

You can create several businesses on Nanos. This is especially valuable if you have more than one business or more than one client that you offer marketing services to. You can have all of the businesses you are promoting under one profile. 

Each business you create can only have one ad account linked to it. If you need several ad accounts, you will have to create different business profiles on Nanos. 

 

What if you don’t have a website? Can you still promote your business? 

If our AI uses information from your website to optimize the campaign, can you still run advertising campaigns with Nanos without a website? 

You do need a page where people are directed to when clicking on your ad. Your ad description should be very short and compelling, while the landing page you choose to direct your ad to should have additional and important information about your product or service. 

But if you don’t have a website, you are still able to promote your business with Nanos. In that case, we offer a landing page builder Huubsh, which you can use free of charge. With it you can easily create a landing page for your ad. 

 

The importance of having a good website 

As mentioned before, Nanos uses your website in order to optimize your campaign. But this is not the only reason why having a good website is important when promoting your business. 

Your website is the first contact a potential customer has with your business once they click on the ad. Imagine you create an amazing ad for your business, you launch it to several platforms, and you see in the Nanos dashboard that your ad is performing well. But when people go to your website they can’t find the information you are advertising on your ad. 

 

Here are some important tips for your website: 

• It should have concise information 
• It should be fast-loading 
• It should be easy to navigate. Users should be able to execute the action without too many steps
• It should funnel your users to the desired conversion. This means it should guide the user to the necessary action
• It should be optimized for mobile, as 60% of users access your page via their mobile phone
• For your ad, choose a landing page that has content related to it, not to your general website. If you are advertising a specific product on your page, lead it to the product page and not to the overall website. 

 

To promote your business online and to successfully run advertising campaigns, you should pay attention to all aspects of your online presence.

If you want to know more about what you need to promote your business with Nanos, check out our Read Me First article. 

AI in Marketing: Understanding the AI behind Nanos

 

Is AI an unfamiliar concept for you? Do you have doubts on whether AI can be beneficial to your ad campaign? 

AI in marketing is a fairly new concept, but it’s used in multiple ways. Nanos is an AI-powered tool used to create and manage digital advertising campaigns. Thanks to its AI technology, Nanos is able to optimize your campaign without the need of a marketing professional. 

This means you don’t have to hire an agency, nor be a marketing expert yourself to launch digital advertising campaigns. 

 

But let’s go back to AI in marketing. How does it work? 

 

AI in Marketing: A Two-Step Process

To best understand Nanos AI you can picture it as a two-step process. One is initial intelligence and the second is continuous intelligence. 

 

Initial Intelligence 

Initial intelligence refers to the gathering of all the information we have in our system, and creating the initial set of targeting options for a new campaign that is placed. It gathers all the information about parameters that have worked best before, according to your specific industry, niche, and business type. 

Imagine you are creating a recipe for a meal. In the initial process, you will first go on the internet to gather similar recipes, look at what ingredients they use, and choose which ones make more sense to you. This is how Nanos works for your campaign. 

 

Continuous Intelligence 

After gathering information and determining the start parameters for your campaign, we start the second phase: continuous intelligence. This means we start running the campaign and observing the feedback from the target audience. We keep the settings that are working well and change the ones that aren’t. The technology continuously optimizes these targeting options, so that the campaign gets the maximum performance out of that setting. This means that our clients achieve a bigger return on their investment. 

Let’s go back to the recipe example: You have selected your ingredients in the first step and you start cooking the meal. While you do so, you taste your recipe and make constant adjustments so that you prepare the tastiest dish possible. 

This is essentially what Nanos does in the background; it continuously optimizes settings for the happiness of our clients.

 

Why Nanos is a great tool for your digital advertising campaigns 

Imagine you would have to bake a dish from scratch, without any information on ingredients, time, or supplies that you need. It would take you more time and it would increase the probability that you do it wrong until you learn how to bake it the right way from trial and error.

The same goes for your digital advertising campaign. Without previous information on what usually works and what doesn’t, you have to first do the research yourself and then learn by trial and error. This takes a lot of time, but you will also lose money in the process of figuring out what works. 

With Nanos it’s different. 

Nanos is constantly learning and leveraging new information for all kinds of industries. It will determine the best keywords, bids, and interests to start your campaign. And it will even suggest the best platforms to advertise on. All of this saves you time and money, especially if you are not a marketing expert. 

Additionally, it will analyze your campaign daily and change parameters that are not working. So it makes decisions based on your individual campaign performance as well. 

 

Nanos is your smart campaign creation and management tool. If you want to find out more about the benefits of using Nanos click here. 

5 Things That Make a Good Digital Ad — With Digital Advertising Examples

 

What is a digital ad? What makes a good digital ad? How can I use digital ads to make my business stand out? 

A digital ad is an advertisement designed to be shared digitally, over the internet. The ads are typically placed on platforms such as Google, Facebook, and Instagram. They can be placed in various locations throughout the site, just like tangible signage can be placed in various locations around a city. 

In this article, we’ll discuss what makes a good digital ad and how it can make a difference for your business. We’ll also be sharing digital advertising examples to help paint a clearer picture of what we’re describing.

 

1. A Goal

A good digital ad starts with a defined goal. What are you wishing to achieve with your ad? Do you want clicks that lead to an external site? Do you want high engagement shown through comments, likes, and shares? Or do you simply want to inform your audience about your business or product? 

Whatever goal you choose, you can only have one of these at a time. Shooting for more than one goal at the same time will hinder your ad’s effectiveness. 

 

2. A Call to Action

A Call to Action, or CTA, encourages engagement with your digital ad. It is a written element of your post, calling for a relevant action to be taken. An example would be, “Click here to learn more,” or “Comment below with any question you might have about AI marketing.” 

This is where the importance of a goal comes into play too. Your CTA should coincide with your goal. Is your goal to inform your audience? Then a CTA calling for any questions your audience might have is more appropriate than a CTA looking to drive sales. Is your goal to get a ton of engagement on that post? In this case, go for a CTA focused on getting comments, likes, and shares, rather than clicks that will take users away from your ad to an external site. Facebook alone provides a variety of Call to Action buttons you can choose from when developing a digital ad. 

 

Here are some digital advertising examples with a great call to action:

Massage Green Spa Mandarin used “Enter to win” as the call to action for their ad. It’s clear and attractive to the audience. They also used a contest to offer free products (a full year of customized facials), to make their ad more attractive.

 

 

The call to action for this ad translates to “Apply now!”. It’s short and clear and matches the image they have chosen for the ad.

 

3. Visual Appeal

In order to be successful your digital ad needs to have visual appeal. This means grammatically clean text and clear images. This is also where you can be creative with your ad. Having a good image is key, so refrain from using stock images for your ads. If you can’t afford hiring a photographer, follow simple photography tips to ensure you have a nice image representing your product or business. 

You can also use humor in your copy or describe a special offer in your ad, such as “Who doesn’t love a good deal?” 

Make sure you follow the dimension requirements outlined by the social media platforms you’re using.  

 

Here are some digital advertising examples with great visuals: 

Healthy Smoothie Diet used a wonderful colorful picture of their smoothies to advertise their website. Presenting your product or service with an authentic and high-quality image makes your ad more appealing.

 

 

Simple, yet cute and visually appealing. Omma UG created an ad to sell their socks. The earnings from purchases are used to help seniors that are living in poverty. They combine the image with an emotionally appealing copy, which says “2.8 Mil. seniors live in poverty. But we can change that”. 

 

Catchy but straightforward copy is also important. Here are some digital advertising examples with good copy: 

Hulya Swim included their unique selling proposition in their image. Their text is short, direct, and tells exactly what their brand is about: Sustainable Fashion. 

“We are cleaning the ocean one bikini at a time” is a great copy, which indicates that they are taking action towards a more sustainable future and equally indicates that the consumer can also be part of the change by purchasing their products.

 

4. Presence

You can’t just post your digital ad and disappear. You’ll need a representative monitoring any activity surrounding it. Prompt answers to customer comments and questions will garner trust and a relationship with your audience. Have conversations. Share who you are.

 

5. The Right Optimization

So now your ad has been created and launched on multiple platforms, but this doesn’t mean that the work is over. Constant optimization of your advertisement is important so you don’t waste your money on ads that are not working. This includes monitoring and changing keywords and interests that are not working, turning off platforms that aren’t reaching a certain threshold, adapting to your audience, and relocating your budget to those ads and platforms that are performing best.

Ad optimization is often underestimated by non-marketing experts and it’s one of the main reasons why advertising can be so expensive. If you don’t monitor and optimize your ad, you might not be able to get the desired results. Is your campaign not performing well? Poor optimization might be one reason.

By interpreting metrics you can understand if your campaign is working well.

If you are new to digital advertising and struggling to get good results with your ads, or if you don’t have the time to keep monitoring and optimizing your ads, consider placing your ads via a campaign creation and management tool like Nanos.

With Nanos, you can create and launch your campaign to several platforms (Facebook, Google, and Instagram) easily by following our simple step-by-step instructions. It’s an intuitive tool powered by machine learning intelligence. This means that once your campaign is launched, our technology will optimize all important aspects of your campaign for you in real-time. No need to hire an agency, no need to be a marketing expert.

Nanos core features include:

• Budget optimization: Your budget will be reshuffled daily, discarding the lowest-performing platforms, keywords, and interests.
• Bid, keywords, and interests optimization: Nanos chooses the best keywords, bids, and interests for your campaign according to specific campaign data, and updates them intelligently.
• AI-powered text suggestions: Our technology suggests headlines and descriptions for the ads.
• Cross-channel advertising: Draft a campaign with multiple ads and publish them simultaneously on several platforms. No need to sign up to every single one of them.

 

Check out our case studies to read some of our success stories. 

7 Simple Ways To Understand If Your Nanos Traffic Campaign Is Working Well | Beginner’s Guide

When you place a campaign on Nanos, our technology optimizes all the important aspects of your campaign for you in real-time. 

But still, you’d probably want to know if your traffic campaign is working well. Understanding marketing metrics is an essential step in digital marketing. Here are some things to look out for. 

 

What Is The Goal Of Your Traffic Campaign?

The way marketers understand if a campaign is working is by determining and using KPIs and metrics to evaluate the campaign. If you are not a marketer, you might not be familiar with marketing metrics, but there are still ways to understand if your campaign is working well. 

This is easily done with Nanos, as we present the data visually on our dashboard.

First, make sure to understand exactly what your goal is with the campaign. Do you want to lead more people to your blog or to a specific page on your website? Do you want people to sign up for your newsletter or do you want them to buy something on your e-store? 

In all cases, your ad will lead potential customers to a landing page that you define. This is why having a good landing page is key to creating a successful ad campaign. Make sure to have a look at our article to know what you should have prior to launching your first traffic campaign. 

 

How To Know If Your Traffic Campaign Is Working Well 

After clarifying your goal, you need to look at numbers before and after your campaign, in order to understand if your campaign is working.

Here are some easy ways to see if your campaign is working well: 

• The CTR is the most important indicator for whether your traffic campaign is working or not. CTR stands for Click-Through-Rate. It’s the number of people who clicked on your ad, divided by the number of impressions. The higher it is, the better your ad is resonating with the audience. 
• Impressions is the number of times your ad has been displayed. This is interesting to consider. Increasing shares and choosing the right keywords and interests can all affect your impressions. While impressions are interesting to look at, ultimately, it’s important that your ad is shown to the right people that are interested in your product. Luckily, Nanos works so all metrics are constantly optimized for you, so that your ad is shown to the right audience. 
• Number of clicks: This is the number of clicks your ad campaign has gotten and you can see it in the Nanos dashboard. First of all this indicates how interesting your ad appears to be and it’s a really easy one to understand. Focus on choosing a great image and text for your ad, which will make people want to click on it to find out more. 

If you are placing a campaign with Nanos, you will be able to see those metrics on our Nanos dashboard. There you will have a real-time overview of your campaign’s performance, including the breakdown of specific keywords. 

 

Using Google Analytics To Further Analyse Your Traffic Campaign 

As your traffic campaign’s goal is to bring traffic to a chosen landing page, it’s always good to set up Google Analytics to be able to have an overview of what is working and what isn’t. Some good indicators of your campaign  performing well, that you can see in Google Analytics, are: 

• Your overall traffic. Make sure to have a look at your traffic before, during, and after the campaign has ended. Measuring the number of people that go to the chosen landing page indicates that your campaign is indeed contributing to traffic.
• Avg. time spent on your site:  The amount of time that people spend on your landing page indicates how engaging and interesting your content actually is. It’s one thing to click on the ad and be led to your website. It’s another to actively read and look for information on your website. 
• Bounce rate is the percentage of website visitors who leave your site without taking any actions. If your bounce rate is very high (>95%) it most likely means that users are not very interested in your content or they can’t find what they are looking for. This is why it’s important to have a clear and concise landing page. Only if your landing page is a single page is a high bounce rate acceptable. 
• Number of pages visited: If users are interested they will browse the website. If it’s an e-commerce store they will go through products. This is why looking at the number of pages that users visited is a good indicator of whether your page and product are interesting to them.

 

Test and Compare Your Traffic Campaign Creatives

Marketing is about testing what works and what doesn’t. Let’s say you run two different advertising campaigns at two different times. By testing different versions of an ad, you can find what works best for your company. 

You can test your ad creatives, such as images and text, as well as your call-to-action, keywords, and interests. You can test multiple variables of your campaign, including the best platforms to run your ad.

Even if you don’t have a big budget to spend on marketing, be sure to analyze and compare the data. Nanos tests multiple variables of your campaign, such as platform, keywords, interests, bids, and time. Thanks to our machine learning technology, your campaign is tested from day one. It doesn’t matter if your budget is big or small. 

How does Nanos do that? It leverages data from previous similar campaigns while also collecting and analyzing data from your specific campaign and optimizing it in real-time. More important than your budget is the period of time your campaign is running. The longer the campaign, the more data. And the more data, the better results from testing and optimizing.

 

Connecting Your Facebook Business Page To Nanos 

You are ready to promote your business online and want to try out Nanos. The good news is, you don’t necessarily need a Facebook Business Page to advertise online with Nanos. You will still be able to run campaigns on Facebook even without one, since we will run the ads from our Facebook page. 

Nonetheless, we do recommend you create a Facebook Business Page for your brand. Running the campaign from your own Facebook Business Page inspires trust and transparency, and as a result, people will be more likely to click on your ad. They will also see your business logo in the ad, which will increase brand awareness. A Facebook Business Page is a free opportunity for you to generate sales on Facebook.

In order for Nanos to be able to launch your ad from your Facebook page, we need to have access to your Facebook Business Manager. 

 

Facebook Business Page and Facebook Business Manager

Facebook recently changed its requirements for asset sharing. In our case, in order to share access to a page, the user MUST be an admin of the BUSINESS that owns the page. Being an admin of the page is not enough anymore.

In the Facebook Business Manager you are able to manage all ad accounts, business pages, and the respective roles of people working on them, all from one place. You can manage up to 50 pages. 

Here is a step-by-step guide on how to connect your Business Page to Nanos. 

 

Step 1: Go To The Facebook Business Manager 

Go to the Facebook Business Manager, to the business settings, and click on “Users”, then on “People” (see image 1 and 2) 

 

 

 

 

Step 2: Add a New Admin to Your Business Manager

Once you are on the right page, click on “Add” and enter the email address of the user that you want to add (see image 3). Keep in mind that the email address should be the same one used to log onto Facebook.

 

 

Select “admin access” and click on “next” (see image 4). 

 

 

Now, select the page you want to give this person admin rights to, and on the right you will see “partial access” and “publish content”. These are the rights we will need to publish your ad, so there’s no need to give us full rights. Click on “invite” and you are done.

 

 

Now we will be able to publish your campaign. If you have any further questions regarding creating your campaign on Nanos, feel free to reach out to us via contact@nanos.ai or use the chat box. 

Nanos won’t post anything else on your page, only the ad you created. Once the campaign has ended, you can go to your settings and delete our rights to publish on your page.

 

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