5 Things That Make a Good Digital Ad — With Digital Advertising Examples
What is a digital ad? What makes a good digital ad? How can I use digital ads to make my business stand out?
A digital ad is an advertisement designed to be shared digitally, over the internet. The ads are typically placed on platforms such as Google, Facebook, and Instagram. They can be placed in various locations throughout the site, just like tangible signage can be placed in various locations around a city.
In this article, we’ll discuss what makes a good digital ad and how it can make a difference for your business. We’ll also be sharing digital advertising examples to help paint a clearer picture of what we’re describing.
1. A Goal
A good digital ad starts with a defined goal. What are you wishing to achieve with your ad? Do you want clicks that lead to an external site? Do you want high engagement shown through comments, likes, and shares? Or do you simply want to inform your audience about your business or product?
Whatever goal you choose, you can only have one of these at a time. Shooting for more than one goal at the same time will hinder your ad’s effectiveness.
2. A Call to Action
A Call to Action, or CTA, encourages engagement with your digital ad. It is a written element of your post, calling for a relevant action to be taken. An example would be, “Click here to learn more,” or “Comment below with any question you might have about AI marketing.”
This is where the importance of a goal comes into play too. Your CTA should coincide with your goal. Is your goal to inform your audience? Then a CTA calling for any questions your audience might have is more appropriate than a CTA looking to drive sales. Is your goal to get a ton of engagement on that post? In this case, go for a CTA focused on getting comments, likes, and shares, rather than clicks that will take users away from your ad to an external site. Facebook alone provides a variety of Call to Action buttons you can choose from when developing a digital ad.
Here are some digital advertising examples with a great call to action:
Massage Green Spa Mandarin used “Enter to win” as the call to action for their ad. It’s clear and attractive to the audience. They also used a contest to offer free products (a full year of customized facials), to make their ad more attractive.
The call to action for this ad translates to “Apply now!”. It’s short and clear and matches the image they have chosen for the ad.
3. Visual Appeal
In order to be successful your digital ad needs to have visual appeal. This means grammatically clean text and clear images. This is also where you can be creative with your ad. Having a good image is key, so refrain from using stock images for your ads. If you can’t afford hiring a photographer, follow simple photography tips to ensure you have a nice image representing your product or business.
You can also use humor in your copy or describe a special offer in your ad, such as “Who doesn’t love a good deal?”
Make sure you follow the dimension requirements outlined by the social media platforms you’re using.
Here are some digital advertising examples with great visuals:
Healthy Smoothie Diet used a wonderful colorful picture of their smoothies to advertise their website. Presenting your product or service with an authentic and high-quality image makes your ad more appealing.
Simple, yet cute and visually appealing. Omma UG created an ad to sell their socks. The earnings from purchases are used to help seniors that are living in poverty. They combine the image with an emotionally appealing copy, which says “2.8 Mil. seniors live in poverty. But we can change that”.
Catchy but straightforward copy is also important. Here are some digital advertising examples with good copy:
Hulya Swim included their unique selling proposition in their image. Their text is short, direct, and tells exactly what their brand is about: Sustainable Fashion.
“We are cleaning the ocean one bikini at a time” is a great copy, which indicates that they are taking action towards a more sustainable future and equally indicates that the consumer can also be part of the change by purchasing their products.
You can’t just post your digital ad and disappear. You’ll need a representative monitoring any activity surrounding it. Prompt answers to customer comments and questions will garner trust and a relationship with your audience. Have conversations. Share who you are.
5. The Right Optimization
So now your ad has been created and launched on multiple platforms, but this doesn’t mean that the work is over. Constant optimization of your advertisement is important so you don’t waste your money on ads that are not working. This includes monitoring and changing keywords and interests that are not working, turning off platforms that aren’t reaching a certain threshold, adapting to your audience, and relocating your budget to those ads and platforms that are performing best.
Ad optimization is often underestimated by non-marketing experts and it’s one of the main reasons why advertising can be so expensive. If you don’t monitor and optimize your ad, you might not be able to get the desired results. Is your campaign not performing well? Poor optimization might be one reason.
By interpreting metrics you can understand if your campaign is working well.
If you are new to digital advertising and struggling to get good results with your ads, or if you don’t have the time to keep monitoring and optimizing your ads, consider placing your ads via a campaign creation and management tool like Nanos.
With Nanos, you can create and launch your campaign to several platforms (Facebook, Google, and Instagram) easily by following our simple step-by-step instructions. It’s an intuitive tool powered by machine learning intelligence. This means that once your campaign is launched, our technology will optimize all important aspects of your campaign for you in real-time. No need to hire an agency, no need to be a marketing expert.
Nanos core features include:
- Budget optimization: Your budget will be reshuffled daily, discarding the lowest-performing platforms, keywords, and interests.
- Bid, keywords, and interests optimization: Nanos chooses the best keywords, bids, and interests for your campaign according to specific campaign data, and updates them intelligently.
- AI-powered text suggestions: Our technology suggests headlines and descriptions for the ads.
- Cross-channel advertising: Draft a campaign with multiple ads and publish them simultaneously on several platforms. No need to sign up to every single one of them.
Check out our case studies to read some of our success stories.