Nanos Optimization Feature #1: Keywords, Interests, and Bid Optimization
We have explained before why Nanos is a great Facebook Ads alternative. Nanos is a highly intelligent campaign creation and management tool for cross-channel advertising. Thanks to the machine learning technology of Nanos, you can run successful digital advertising campaigns on Google, Facebook, and Instagram without being a marketing expert.
If you want to understand how Nanos optimizes keywords and interests using AI technology, keep reading.
Keywords and Interests Optimization
Keywords and interests are two of the most important aspects of a campaign because it determines who will end up seeing your campaign. It translates into your target audience’s interests.
Let’s say you place an ad on Facebook. You will be asked to choose interests, which will be used to determine who your ads will be shown to. This is why it is important to choose interests that actually correlate with your target audience. Otherwise, you will be wasting money on ads that are shown to an audience that is not actually interested in your product.
The same applies to keywords when placing an ad on Google. Those keywords serve as a reference to what your target audience will be searching for on Google.
Often, especially when not familiar with digital advertising, we choose keywords and interests based on what we think our target audience’s interests are. In order for your ad to be successful, you need to do proper research on keywords and interests, but you will also need to find ways to test and change them if they are not working well.
How does the Nanos keywords and interests optimization work?
Nanos analyzes and saves anonymous data from all the campaigns, and leverages that data whenever someone places a new campaign. In this way, businesses can benefit from all the learnings and optimizations that have been done before.
Additionally, Nanos analyses your campaign intelligently and in real-time to see if your keywords and interests are performing the way they should. Nanos tests different keywords for your businesses and changes the ones that are not performing well.
You always have the option to choose the keywords and interests yourself. But if you are not experienced in this, you can turn on our keywords and interests optimization.
If you want to know more about what you need to promote your business with Nanos, check out our Read Me First article.