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PPC for beginners: 5 questions answered.
The fastest way to acquire traffic is paid traffic. Even if the PPC (Pay Per Click) world looks scary for beginners, there’s nothing to be afraid of. Paid traffic can be incredibly effective when all the pieces of the puzzle are in the right place.
What is PPC?
PPC stands for “Pay-Per-Click”. This means that the advertiser pays when someone clicks on a published ad.
Currently, pretty much every search and social media platform offer the chance to buy ads and show them to other users. Google was the pioneer but Facebook get most of its revenues from paid advertisement.
There are three main types of PPC ads:
- Search ads.
- Display/Programmatic ads.
- Social media ads.
Why is PPC important?
For e-commerce or any other type of website that sells services or products, it’s vital to have enough traffic that can be “converted” into paying customers, leading then to revenues.
It’s possible to create traffic through organic growth on search engines or through social media, but this takes time.
Paid traffic can increase the traffic exponentially and in a very short amount of time.
How do I get started with PPC?
For beginners, this is the scariest part. A budget is needed but it’s possible to experiment with a small one and “scale” into bigger budgets when the first results start showing up. Both Google and Facebook offer extensive introductory materials for you to learn. They even offer certification paths (Google is free, Facebook certifications are a bit more expensive).
The best way to start is to find your first client (a small local shop, for example) and experiment with their products.
Is PPC hard to learn?
No, but it’s hard to master. The landscape changes every month with new automated strategies coming out or technical hurdles to overcome. One recent example is the release of iOS 14.5 that makes now harder the conversion tracking for iOS users. Privacy and tracking are sorts of big topics that the industry is facing.
Can you do PPC yourself?
Yes. Directly on Google Ads or Facebook Ads, for example. If you don’t want to deal with their complex interfaces, Nanos simplifies all the processes and allows anybody to create campaigns online through smart optimization and AI. Check it out!
An alternative is hiring a freelance or an agency. It’s not easy to find a reliable freelancer and agencies are very expensive.
What’s the difference between PPC and SEO?
SEO (Search Engine Optimization) is a process with the goal to drive organic traffic to your website, with your link showing up when somebody look up for a specific search term on Google or any other search engine. With PPC it’s possible to bid on some keywords and show up in the first positions of search engines. A comprehensive marketing strategy should involve both.
How much is a click?
The cost of a click depends on auctions. Every time a user searches for a keyword, an auction take places, and all the advertisers join that auction. The best advertiser (the rating depends on the quality of the ad and the bid) wins the best position. The cost per click depends on the country, the type of business and the competitiveness of the auctions.
With Nanos, you can create ads on Facebook, Instagram, and Google in seconds, and specify your exact target audience. An effective ad is just one click away! SEO is key to driving traffic to your website and enabling new users to discover your business. Boost your customer base with this SEO for beginners guide!