Create a Business Profile on Nanos & Promote Your Business Online
You are aware of the importance of paid marketing in getting more customers and increasing sales. Now you are ready to promote your business online and came across Nanos, the smart tool for the creation and management of digital advertising campaigns.
Creating your business profile on Nanos
After signing in to Nanos, the first step is to create a profile for your business. To do so, you have to go to “businesses” on the left and click on “create a new business” in the top right corner.
In order to successfully promote your business online with Nanos, you have to give us as much information about your business as possible. By naming your website and writing a description about your business, our AI is able to leverage data from both to pick the best keywords related to your industry, niche, and business. Additionally, it will also leverage data from previous campaigns that are similar to yours.
Creating multiple businesses on Nanos
You can create several businesses on Nanos. This is especially valuable if you have more than one business or more than one client that you offer marketing services to. You can have all of the businesses you are promoting under one profile.
Each business you create can only have one ad account linked to it. If you need several ad accounts, you will have to create different business profiles on Nanos.
What if you don’t have a website? Can you still promote your business?
If our AI uses information from your website to optimize the campaign, can you still run advertising campaigns with Nanos without a website?
You do need a page where people are directed to when clicking on your ad. Your ad description should be very short and compelling, while the landing page you choose to direct your ad to should have additional and important information about your product or service.
But if you don’t have a website, you are still able to promote your business with Nanos. In that case, we offer a landing page builder Huubsh, which you can use free of charge. With it you can easily create a landing page for your ad.
The importance of having a good website
As mentioned before, Nanos uses your website in order to optimize your campaign. But this is not the only reason why having a good website is important when promoting your business.
Your website is the first contact a potential customer has with your business once they click on the ad. Imagine you create an amazing ad for your business, you launch it to several platforms, and you see in the Nanos dashboard that your ad is performing well. But when people go to your website they can’t find the information you are advertising on your ad.
Here are some important tips for your website:
- It should have concise information
- It should be fast-loading
- It should be easy to navigate. Users should be able to execute the action without too many steps
- It should funnel your users to the desired conversion. This means it should guide the user to the necessary action
- It should be optimized for mobile, as 60% of users access your page via their mobile phone
- For your ad, choose a landing page that has content related to it, not to your general website. If you are advertising a specific product on your page, lead it to the product page and not to the overall website.
To promote your business online and to successfully run advertising campaigns, you should pay attention to all aspects of your online presence.
If you want to know more about what you need to promote your business with Nanos, check out our Read Me First article.