If you are new to Nanos, you are probably wondering what exactly AI can do for your ad campaign. Or, why don’t I just go directly to Google or Facebook and do it myself, or hire a traditional, non-AI marketing agency to do the job for me?
Nanos’ AI works in many ways to not only create – but also optimize – your online ad campaigns. Here’s what Nanos can do for you.
Deciding On Your Ad Text
Once you open your free account with Nanos and start creating your free website or your paid ad, Nanos’ AI starts working for you immediately.
Nanos’ AI advertising technology will suggest the title and description of your ad, based on the information from your website. Why? It’s just sometimes difficult, even for a professional marketer, to quickly come up with a likable and visually appealing ad that has a catchy headline and a description.
The ad provided to you by Nanos will also be grammatically correct and contextual, i.e. relevant to the website or a landing page where it will drive traffic to.
Determining Your Ad Budget
The next important step is your budget. We get this same question so many times, ‘how much money should I spend on my ad?’ The answer is this simple.
If it’s your very first campaign, spend as much money as you are prepared to set aside on learning about your potential customers. See what platforms work better for you to advertise on, and whether a particular image, video, and text is working for your intended audience.
Here’s another tip: run your first ad as long as you can. Learn as much as possible about your campaign. And this is where Nanos’ AI kicks in again. Even stronger. If your campaign budget is greater than $5 daily, it will put your ad on several platforms and optimize it to achieve the best return on investment.
If Nanos’ AI has never seen the campaign before, we usually start with all platforms and equal amounts. Starting from day two, it will reshuffle the budgets toward the most effective platform for the ad.
Towards day six, the AI will reach its confidence in your ad – this is why campaigns that run for more than seven days are the most effective, as the technology had enough time to learn about the ad and experiment with various optimizations.
The expected return on investment when placing an ad with Nanos is equal to – or higher than – Facebook, Google, or Instagram. In addition to Google and Facebook algorithms, we are adding our own AI algorithms to improve your campaign performance.
Optimizing Your Keywords
The third and very important element of AI in Nanos is that it will also optimize your keywords and interests for your ad. Marketing involves a lot of experimenting. It can easily get out of control. You can spend an enormous amount of time and money to optimize your keywords for Google, and interests for Facebook and Instagram, if you do it yourself.
Every day Nanos will automatically optimize your keywords and interests, disregarding too expensive or poorly performing ones, and replacing them with keywords and interests that are more likely to work for your ad.
With AI becoming more and more intelligent and being able to detect any potential ad issues faster, it offers a promising look into the future of digital marketing. It is very easy to take advantage of AI technology for your business – Nanos proves this with great results!