Time to go mobile! Create a mobile-first strategy
Life is becoming increasingly mobile. Forecasts by Statista predict that by end of 2021, transactions made via mobiles will reach as much as 54% of all sales. That would be a massive $659 billion! A mobile-first strategy is the trending website development tactic. The term was first introduced by Luke Wroblewski in his book, Mobile First, in 2009, pointing towards e-commerce optimization.
The author addressed the problem of transitioning from desktop to mobile web design and how teams and organizations, considering unique aspects of mobile web, should adapt design strategies. Aspects of design such as actions, input methods, and layouts. Creating a website, specifically for smartphones, tablets, and mobile devices takes priority over desktop design.
If you want to create a website which is easy to use and both Google and users will love, the mobile-first design strategy is the best way to go.
Mobile-First Digital Transformation Strategy: What Does It Mean?
It’s a fact that 90 percent of millennials state their cell phone never leaves their side and over 85% of the world’s population has mobile devices. A whopping 62 percent of smartphone users have made a purchase online using their mobile device in the last six months.
Mobile isn’t just another silo or channel. Instead, it is an all-encompassing catalyst for applications, virtual reality, artificial intelligence, and other future innovations. Google has made it clear that mobile-first is the way to go. It is time to leave the past behind because more than five billion mobile phone users have made it clear they aren’t going anywhere.
What are the benefits of being mobile-first?
Becoming mobile-first and fostering that culture within your business has a lot to do with mindset and a little to do with planning.
A little motivation to get moving on ensuring it becomes a priority in your business strategy is the fact that Google has set the end of March 2021 for mobile-first indexing This means that websites which are mobile-first will be prioritized being indexed on the search engine and will notice better results as compared to sites not optimized.
Here are our top five reasons why your business needs this kind of approach:
1. All-time availability
Consumers are hooked to their smartphones 24/7. Reaching out to consumers helps generate traffic to your mobile app. It is much easier to use a mobile website or app to reach out to potential customers than create an actual store or office.
2. There are more mobile users than desktop users
Being a hand-held device, the convenience is obvious. People prefer smartphones for every online activity. Not only will your business become easily accessible but will also allow people to find it engaging while browsing offered products and services.
3. The ease of sharing
Customers can share any of your available products and services with peers via social media and messaging platforms on their smartphones. Customers get the ease of sharing and accessing your app, thus leading to maximizing sales potential.
4. Offers better customer experience
Consumers are getting everything at the tip of their fingers and their expectations are increasing daily With that said, it is obvious that mobile sites or apps load at a higher speed than their desktop counterparts, just making more sense to access through smart devices
5. More revenue
When your business starts adopting the mobile-first strategy, you also get a hold of various revenue channels. Having a webpage which is built up with a mobile-first design can considerably increase online reach and visibility.
It’s time for your business to thrive
A mobile-first strategy should have less to do with phones and tablets and more to do with culture. Plainly, mobile-first revolutionizes almost every industry and business domain, even the ones that seemed the most resistant to innovation. Being mobile-first means embracing all the freedom that technology can give us and sharing that freedom with our consumers.
Want to know more about how you can successfully market your new mobile-first strategy for your business’ expansion? At Nanos, we are happy to help you with your campaign. Contact us or book a free consultation today!