3 advantages of a marketing funnel
Marketing funnels are extremely beneficial to your business. The main benefits of marketing funnels include:
1. Understanding the buyer’s journey
A structured marketing plan coupled with metrics analysis aligned to the various stages of the funnel allows you to fine-tune your marketing strategy and grow sales. Marketing funnels make it easier to understand and follow the buyer’s journey.
Not only do those companies who implement these techniques stand to establish themselves as innovators in their industry, but they also stand to raise the bar for customer experience. By setting up the pipeline, it serves as a standard guideline for the sales reps to follow.
When potential customers exit the funnel, you can trace it to the stage they left, and this reveals the cause. Companies that improve the online buying experience through conversational marketing solutions will become the reference point for customers in their sector. Starting from the awareness stage at the top of the customer journey’s funnel, right down through to the brand loyalty stage – everything should be tied together as an experience.
With an effective customer journey mapped out, you can create marketing plans to target each stage of the decision-making process with greater precision. This iterative approach refines each stage of your marketing funnel to maximize results.
2. Tracking more than sales
Prospects are less likely to respond positively to cold calls or sales emails if they’ve never heard of you, and this can negatively impact your reputation and your chances of closing the deal later on. By engaging with buyers, you are able to get the root of their needs.
Funnel stages help to understand the motivations that drive your potential clients to research and purchase. It starts with marketing to warm up and nurture new leads by sharing information on the product and selling the features/benefits.
The marketing funnel can be applied to decision processes which customers make, so you can apply marketing funnels to any action you consider a conversion. This may include calls, social media activity, or email subscriptions. When the lead is fully informed and ready to make a decision, the sales team can step in to reinforce what the marketing team has said and close the deal.
3. Optimizing your marketing strategy
In many cases, it is the buying experience, not the product or service that leaves a lasting impression. Analyzing customer behavior as they move through the marketing funnel delivers client insights.
As you learn more about your target customers, their behavior/intent, and as your brand grows and diversifies, it becomes imperative to enable your marketing funnel to adapt.
A great website contains information that influences the visitor’s decision to take immediate action. You acquire a deeper understanding of your customers and what draws them to your business, the factors that improve conversions, and what can strengthen customer retention.
Strategic marketing funnels can control consumer behavior from a broad to narrow sense. This allows delivering content to your audience at the right moment. By outlining your customers’ journey, you can deliver tailored content that’s unique to where they’re at in the funnel and keep leads moving towards the next stage.
On the footnote
Remember that the conversion funnel is an ongoing cycle. The process is always shifting and your conversations with your customers are always evolving. Businesses that don’t have the time or resources to devote to social media can use software tools, such as NANOS AI, to make the most out of social media advertising in order to support your conversion funnel.