5 reasons to work your social media marketing strategy now!
Since the boom of MySpace’s around 2004, social media has maintained a significant upward trend. Although MySpace is no longer as hot as it once was, people are still spending hours on similar platforms which have taken its place.
Data shows that people spend an average of 2 hours everyday scrolling through social media apps. This varies slightly by region, but it is generally universally accepted. Additionally, the number of social media users globally is expected to hit 4.41 billion by 2025.
This alone proves how important social media has become. Having a strong digital presence allows businesses like yours a unique opportunity to connect with potential customers and gain new ones.
In fact, 60% of users on Instagram claim to have discovered a new product there.
What makes a social media marketing strategy effective?
Reaching your target audience in an effective way is the name of the game for businesses wanting to take advantage of the numerous social media platforms available today. It’s also become the advertising method of choice for many industries, especially due to its cost-effectiveness when compared to traditional advertising.
Social media strategies are all about connecting with people and potential customers. But considering the increasing number of users and businesses on these different platforms, it is also increasingly competitive to stand out from the crowd.
An effective social media strategy covers the market organically, as well as with paid advertising.
Being aware of new features and using them to your benefit is one way to convey your message to followers. Social media is constantly changing and it requires innovative campaigns to keep up with the fast-paced environment. Turning these followers into customers and retaining them may become challenging if innovation isn’t part of the overall strategy.
Here are our main reasons why you should take your time to develop and implement a strong social media marketing strategy:
1. Social media marketing strategies result in consistency
Consistency plays a huge role in the visibility of your posts. Algorithms across networks are able to determine which pages are active and constantly coming up with new and improved content. Those which lag behind also fall on the overall ranks and thus, such businesses fail to garner much-needed attention.
You don’t have to fully understand each and every aspect of algorithms, but you do need to understand that they are tweaked frequently. This makes it important to understand what the algorithm favors and is looking for. Currently, those accounts who have a certain frequency tend to see better results over time.
When it comes to your social media strategy, you can prepare and schedule different posts ahead of time. This helps in being consistent and not having to worry about finding something to post on the go.
2. A solid social media marketing strategy helps measure success
Your business’ strategy needs to consist of different goals you want to achieve on social media, which will ultimately help you in increasing not only awareness but revenue as well. You will always be able to measure those results based on different metrics.
You want more people to know your brand? Then you will be working towards creating awareness. This metric can easily be observed through the use of analytical tools available on each platform by looking for instance at the number of followers you have and how often your posts have been seen.
You want people to become advocates for your brand? Then work towards engagement, which is done by increasing the number of likes, comments, shares, and mentions according to the respective platform
You want leads and sales? Then you’re looking for better conversion rates.
Usually, people go through a cycle before they decide to buy from a certain brand and this is why, at some point, work with all the key metrics above. It’s all about taking it step-by-step. Start with awareness, followed by engagement, and ultimately, aim at conversion.
A social media strategy helps you to keep your objectives in mind and measure to see if you are succeeding or not. This is an important part of every social media strategy, as it’s the primary way of judging the outcome of your efforts made.
3. Purchases are heavily influenced by social media
Research conducted by Animoto shows that 75% of millennials consider a brand’s social media presence to impact their purchase decisions.
Social media plays a huge role in the purchasing decision and in recent years, social commerce has become increasingly popular. A strategy without social buying as an integral part may be doomed for failure.
4. Generating inbound traffic
Social media is where the world comes together and it’s also where people look for information, inspiration, and their next purchase. Consequently, there is massive potential for generating traffic to your blog or website.
Creating a strategy that leads your followers from social media to your website is a way to measure their interest in your product or service. A website is your home, where they’ll find all information about your business in one place. Having them sign up for your newsletter is another way to make sure they will always get your updates and not be dependent on an algorithm to show what they need to or don’t need to see.
Inbound traffic is crucial to your business and a social media marketing strategy can help you with that. Get people curious on social media and warm them up so they enter your website with the intention to buy.
5. A social media marketing strategy increases communication coverage
Social media helps you to be transparent, as you determine exactly what and how you are communicating with your followers. It’s in your hand to create, run with and promote the dialogue which will increase and retain customers.
Each platform has its specific way of running this and features that set it apart from all the other apps out there. Adapt your messages to different platforms to ensure chances of success are maximized.
The trend of using desktop computers has reached a minimal level now. Mobile browsers are dominating the way how users use social media. Many platforms have adapted their formats to mobile already, working with more vertical formats. This makes it necessary for businesses like yours to adapt as well.
Creating a social media marketing strategy will help you understand each platform better and create content that specifically fits those platforms.
Once the organic part of your strategy is in place, you should focus on social media advertising as a way to further increase your communication coverage. With paid advertising, you determine who will see your products and services, based on interests, demographics, and more.
A social media marketing strategy gives you an important foundation that will save you time, money and give you the space to be creative with the ability to customize content. By doing it without a plan and strategy, you risk giving the advantage to competitors. There are many different digital marketing tools that can help you execute a strong social media marketing strategy.
Focus on creating a balanced strategy that includes organic and paid media.
Nanos can help you build a stronger brand in the digital space using digital advertising. With Nanos, you can easily create and run campaigns on social media. Our technology optimizes all important metrics for you, including your budget, to get the best out of your campaigns.