How To Create A More Effective Ad For Your Catering Business
Do you run a catering business? The catering industry can be tough and competitive. Online advertising can help you find your dream clients and put you ahead of your competitors. Here is our expert advice for effective advertising for catering businesses.
Find your niche
It is such a vast and diverse industry that it is important to figure out your target audience. You may have to try multiple ads to define your key demographic. Targeting allows you to serve the right ads, to the right audience. You would not want your ad to be placed in front of people who need fine dining options when you cater Mexican food. Since catering is a service that people use for all sorts of occasions, you may have more than one target audience. For example, you could have a campaign that is focused specifically on event catering, in which you would target event planners, wedding planners, and venue planners.
Location and geotargeting
Make sure your ad not only targets your key demographic, but do some geotargeting as well. Geotargeting is advertising to customers based on their geographic location. This will do wonders for your business as ads will run in the location of your choice, making sure each click is a potential customer.
Create mouthwatering visuals
People eat with their eyes first. Take high quality pictures of the food you serve. Visuals should be mouthwatering and creative in their approach. Avoid using white backgrounds. Be sure to show your most popular dishes in your ads, as these are what most consumers will be ordering when they choose your service. Carousel ads are also a great tool to utilize. This way you can show multiple photos in one ad.
Use videos to make your campaign stand out
People like to see what they are buying and videos always perform well in ad campaigns. They are a great way to make your business stand out against the competition. Make sure to have a video of any events you have catered, such as weddings or special events. Behind the scenes video of chefs preparing the food adds a unique touch as well.
Create timely ads
Make sure your ads are seasonal: wedding season, graduation parties, holiday parties and so on. If you are running your ad during one of these, keep the season in mind and use relevant imagery. Your ads should be branded also. Customers will know your ads before they have even read through them when branded properly.
Use reviews and testimonials to your advantage
Testimonials are always great to use in your copy. People love to read reviews and see what other people thought of the service before they commit to purchasing it. This is especially true for events and catering.
Choose the right platform
Facebook and Instagram are great tools to use for placing ads. They help with serving ads to your target audience and geotargeting. Not only this, but if you have a Facebook page for your business, people can be directed there and see if their friends have liked or used your catering company in the past, building authenticity. This makes your business seem more trustworthy to potential customers.