Pest control can be a lucrative business. Commercial buildings, offices and homes all use this service. So, how do you set up effective ads to gain new customers? We’ve got a few tips on how to make sure you get the most out of digital marketing for your pest control business.
Selecting the right platform for your pest control business
Some great platforms to place ads on for your pest control business are Google, and Facebook. Facebook is amazing at helping businesses discover their target audience. Depending on the pest control business you have, you can set your ads to target specific audiences. If your business mainly handles residences, you don’t want your ads popping up for people owning offices or commercial buildings. You’ll want homeowners to view your ads instead. Placing your ads with the wrong target audience can be costly with unneeded attention from businesses who are looking for something different.
Set your visuals up to tell a story, so the customer can see what they are getting and become emotionally invested in how your product can help them.
Show before and after photos using carousel ads. Customers can then see the multiple properties you have helped. Another great asset for your ads are testimonials in your ad text. What better way to sell your service than showing a happy customer that knows your product truly works? This will also help to set you apart from other businesses.
Try to avoid simply putting pictures of your offices, trucks, or the products you use. This does nothing for engaging customers.
Video ads that engage your customers
Video will always be more eye-catching than photos, so when in doubt – use this great storytelling tool. You really only need a smartphone and online editing software to get the job done well.
Focus on showcasing what is unique about your service. If you use better pet friendly or ecologically friendly products, use this as a selling point. Don’t forget to put any discounts or offers you have running in your ad as well.
Call to action (CTA)
The CTA is a crucial part of an ad. “Book Now” or “Learn more about our service today” is a good start. And have a landing page for all of those clicks you will get from your great CTA, text and visuals.
Follow these tips and your ads should be more effective and earn you more sales for your pest control business.
For more information on determining your ad budget, contact us today or schedule a consultation.