The car dealership and products industry are highly competitive. An effective ad can make you stand out from the competition.
The importance of visually appealing ads when trying to sell vehicles can be the difference between cars sold and an inventory that doesn’t move. So mark this as first on your list when creating an effective ad campaign.
As a rule of thumb, make sure your dealership advertisement is showing your product in the right way to the audience you are targeting. If it is a sports car, make the imagery appealing to people who want something fast and exciting. If it is a luxury car, make it more appealing to up-market buyers. For automobile industry ads to be effective, they must showcase the vehicle with quality imagery.
Carousel ads are a great way to draw attention to your product or vehicle while allowing the consumer to see multiple photos of the car within the same ad. You can also include key points in your slides, such as horsepower and gas mileage.
Deciding which platforms work best for the car dealership market
Knowing which platforms to post on are also important in creating an effective ad for the automobile industry. For example, cars and car products do great on visual platforms such as Facebook, Instagram, and Pinterest, but not so great on Twitter or LinkedIn. So, knowing where to put your ad budget and what platforms to test is incredibly important to the success of your online marketing campaign.
Targeting your audience
Another important factor in creating a successful automobile ad is to target your audience appropriately according to the customers’ budget. If you are a Honda dealership, target a broader audience in terms of household income, if you are a luxury dealership you target household incomes of 100k or above. This will help ensure your ad gets viewed by those who can afford it without wasting advertising dollars on the teenager living at home who will not be likely to buy your Bentley for $500 thousand.
Targeting the right audience is an important part to success in creating the best car or car parts advertisements.
For more information on determining your ad budget, contact us today or schedule a consultation.