How to create an effective ad for your food product
Creating ads for the food industry can be both fun and hard work. Though food photography and marketing may seem a breeze, it is truly a talent. Marketing in this industry extends beyond just having a delectable food product. The food industry is uber-competitive, making it even more vital to distinguish your product among the rest.
So how do you stand out when trying to create effective advertising for your food product? We will cover some of the basic tips in creating the best advertisement for your food product to get you started.
The eyes eat first
The first thing we all think of when it comes to food is what the item looks like when it is made, right?
If your product is pre-packaged then your image should be one of the product when it is made. This will attract more attention than simply an image of your packaging. Remember, your audience isn’t interested in eating the cardboard box, but the food product that’s inside of it.
With this in mind, your packaging should also reflect what is special about the product inside. It is a famous adage among chefs that “Your eyes eat first.” Spend some extra time on making your product look scrumptious. Use the best camera you have to shoot your product against a clean, non-distracting background, in a location well lit with natural lighting. Make sure to limit heavy filters in the photo editing process. For more in-depth photography tips you can use for marketing your food product, follow this link.
Do your research
Effectively advertising your food products takes a lot of market research. If you don’t have this data already, you can use advertising to find which markets perform best and which audiences consume your product most.
Split testing the exact same ads and copy to specific demographics will allow you to see which demographics enjoyed your product most. You can then further target those markets. There are a plethora of online tools which allow you to gather the market information you need for free or at a very reasonable cost. Check out our favorites in this guide we made for the best marketing tools for small businesses.
Pick the right platforms
Great platforms for food product marketing are Google, Facebook, Instagram, LinkedIn, and Pinterest. This Wix article goes further in-depth on why Pinterest is such an important platform for those marketing a food product.
If you are a sports drink, all these platforms will allow you to target athletes, personal trainers, or sports enthusiasts. If you are a meal kit, you can use these platforms to target families, stay-at-home moms, single parents, and other home cooking audiences. This helps ensure your ads are seen by interested consumers.
Proper targeting will help you leverage each platform’s audience much more effectively. In addition to their targeting tools, these platforms are all pretty visual. This makes them perfect for food product marketing. Since “smellevision” doesn’t exist yet, you have to convey the flavor of your product through pictures.
These platforms are built for photo sharing and interaction. All these platforms allow you to create carousel ads, which allow you to then showcase multiple products to your target audience in one advertisement.
They make it easy for your audience to see your product and interact with it by liking, leaving reviews, or following links.
Land the sale
The last tip we have for food products is to utilize landing pages tied to your product ads. This will increase conversions and boost sales on specific products. Landing pages allow your consumers to get all the information they need on one page. Here, they can more easily find purchasing details such as retail locations or online stores. This makes your sales process as distraction-free and efficient as possible.