Covid-19 and the global pandemic are showing business owners how important the digital space is. It is no different for the automotive industry and car dealerships.
In times like these, it is essential to position yourself correctly, to use your capital wisely, and above all, to be visible to customers. It is crucial to adapt quickly to the circumstances and use digital tools and information to your advantage.
The Boston Consulting Group (BCG) recently researched the impact of Covid-19 on urban travel and mobility. Interestingly, they found that people are not only more inclined to buy a car (8% of consumers say they are more likely to buy a car because of the pandemic), but also that private vehicles will most likely be the first choice even after the pandemic.
How can you capitalize on this information during all the Covid-19 restrictions? The answer is simple: By using innovative digital advertising technology!
WHY ADVERTISE YOU CAR DEALERSHIP ONLINE?
Here are the main reasons why you should advertise your car dealership, your cars, and services online:
1. It will make you more visible
External factors can influence direct trading. Digital advertising is now an essential way of selling your product, staying in touch with your customers, and attracting new ones. It makes your business more accessible to customers, even in restricted times.
2. Your target group is online and you should take advantage of that
More than 32 million Germans use Facebook, 74% of them being online every day. Consumers use search engines like Google and social media platforms to look for offers and learn about products. By doing so, they reveal important information about themselves and their interests. This information is valuable to help you find your specific customers and reach them with your digital ads.
You can target an audience according to their budget, location, age, and more. For example, a car dealer from Cologne selling a car in the higher price range can target those potential customers from Cologne who can afford it. You don’t need to waste your valuable resources on the wrong customers.
3. You can easily communicate with your customers
Locality and personal communication are vital in the automotive industry. It’s part of the day to day work in car dealerships. Digital presence can facilitate your communication. You can connect with your customers on a variety of channels, answer their questions faster, and even do large parts of the sale process (if not all of it) digitally.
4. Advertising online is not expensive!
You don’t have to hire a marketing agency or make large investments to advertise in car dealerships. Our machine learning combines the best of artificial and human intelligence to ensure your advertising campaign gets the best value for your money!
Nanos allows you to create your own campaign to fit your budget in just 10 minutes. Based on the information you give us, Nanos creates an ad and suitable advertising text, which you can change to your own preference. It selects the best platforms for your ads and distributes your budget for you.
5. Advances in technology and data make advertising more effective than ever before!
The most important thing in online marketing is to constantly evaluate the data and optimize your ads. This is no different for car dealerships. Nanos does this for you as well, analyzing your ads daily and reshuffling your budget, so you do not spend money on ads that are not effective. You don’t have to worry about anything, and you can track your progress on your dashboard.
Our customers have already achieved success in selling their cars with Nanos. We have seen cars sold within 8 hours, with an investment of just 50€!
Now, more than ever, the world is digital and the competition never sleeps. Take advantage of digital marketing and our unique technology!
Do you have questions? Arrange a 30-minute online consultation for free. We are happy to support you in creating your campaign.
Do you want to start your first campaign? Then click here and go digital today!