What Social Media Platforms Does Your Business Need?

What social media platforms does your business need?

The online space is ever-changing and it’s hard to keep up. We understand that. This is why it’s more important than ever to understand the advice of experts in this field, to minimize time lost in trying to figure out everything that’s going on in social media and break it down into impactful and doable strategies for your business. 

There are several social media platforms out there and when it comes down to which ones are best for your business, it really depends on where your audience is most active. That is actually the key to narrowing it down.

No matter what any social media guru may tell you, a business does not have to be active and investing in every platform out there. It just does not make financial sense. 

Most of us now know of the 80/20 rule. It’s also very much applicable to how we define our social media goals and aspirations. By putting in 20 percent of concentrated, high-quality effort, your business can achieve 80% of the desired results. Need some suggestions on which marketing tools your business could benefit from? Nanos has you covered. 

 

Our Choice for the top social media platforms of 2021 that your business needs to thrive

 

1. Facebook

No matter what anyone says or how cool any other platform may be, Facebook is still the most essential, popular, and powerful social media channel for any business out there. There may be a generational shift in the making, but Facebook is doing outstandingly well, keeping up and remaining relevant. 

Running advertisements on Facebook is highly effective and a great way for businesses to not only promote but to sell! During the fourth quarter of 2020, it was reported that Facebook has nearly 1.85 billion daily active users. That’s real potential no one should be questioning. 

With the ability to target your business’ ideal audiences and reach those niche categories of consumers, Facebook is by far the most effective channel for your business today. That may not be the case when it comes to dedicating all of your time and budget, though. It is becoming increasingly costly to advertise to a larger audience on Facebook. It’s better to diversify and not dedicate all effort to just one channel.

 

2. Instagram

While owned by Facebook now, Instagram is a completely different world and business environment of its own. If you’re a brand looking to establish or grow itself in fashion, retail, food, hospitality, and now, anything related to visual appeal, Instagram is where it’s at. 

It’s common to see that most people have everything up and running on their smartphones and don’t really sit in front of a computer anymore.  Mobile usage has surpassed desktops in most regions of the world and Instagram’s strong focus on the smaller screens is what makes it the most effective platform for businesses to display their creative sides. Not to mention that now, Instagram also has nearly 1 billion daily active users too. 

If you’re wanting to start on Instagram for your business, just keep in mind that the focus should be on the quality of the posts. Low aspect ratios and pixelated pictures are not welcome.

 

3. LinkedIn

For businesses wanting to explore the finer side of social media and engage in that afternoon business lunch, LinkedIn is home of the world’s professionals. It’s not about partying or wearing the new pair of Air Jordan’s, rather, it’s about the economics and statistics of the world we live in. 

LinkedIn is the ideal channel to target other businesses, professionals in all sorts of levels in their careers and perfect for networking. Your business may end up even benefitting from some great talent to recruit, that is looking for that next challenge. 

The list of social media platforms is always growing and we will continue to see that for years to come. Until the next big social revolution comes around, the top three we talked about are here to stay and are highly effective for any business looking for growth on the digital side of things.

 

4. Tik Tok

Is Generation Z the audience of choice for your business? Tik Tok is your ideal platform in that case. According to statistics, 60% of all users on the widely popular video app Tik Tok, belong to Gen Z. Through innovative trends and keeping up with the ‘challenges’, your brand may be exposed to a growing audience of fans and potential customers.

But creativity is the name of the game. Through Tik Tok for business, you can incorporate catchy music and bring aboard influencers to spread the word, ultimately spiking interest in your products and services. Keep it fun, authentic, and to the point.

 

Taking action on social media for your business

It’s a great time to be getting on social media. Your customers and your business will thank you for it. It can be intimidating though. Do you know that Nanos can help you launch your very first social media campaign? That first step is always the toughest, but with the power of advertising and consumer engagement offered through so many different social media platforms, not taking action is where many businesses end up going wrong.