6 Successful Ways to Communicate With Your Audience
No business succeeds without customers. And to attract customers it’s important to find ways to communicate effectively with them. As digital channels become the first choice for advertising, selling, and sharing a brand or product, it also influences how small businesses communicate. Nowadays, customers learn about your business, relate to your brand, and decide whether to buy your product all in the digital space. It can be overwhelming. But you can still build great, effective communication with your audience. Here are 6 ways to communicate successfully with your target audience:
1. Define and Refine your target audience
This is one of the most crucial steps for any entrepreneur, and it should happen when you’re working on your business idea and your business plan.
A product is never for everyone, nor should it be.
Define and refine your target audience by listening to them. Try to understand their needs and desires. Adapt your visual and written content to those you are trying to reach. There is no point in using smart-sounding and complicated vocabulary if your target audience has limited expertise in the field. Find the common ground between your audience’s voice and your own. Your brand’s personality and values should be accessible and clear.
Having a buyer persona, a research-based profile that depicts a target customer is a good way to create a more visual, in-depth understanding of your audience.
2. Build an emotional connection–determine the “why”
It’s fairly easy to give your audience technical information, and it’s essential to selling your product and creating brand awareness. But when it comes to “why” you’re selling or “why” you created your business, it’s not always so simple. The truth is that many brands will have a similar “what” to yours, so the important thing is the “why”. In a world where there is so much on offer, it’s your core values that set you apart from your competitors.
Why did you decide to create your business? Why should people buy from you and not from other brands?
Building an emotional connection with your audience by determining your “why” is a great way to communicate with your audience.
3. Create Value
There are many ways to communicate with your audience and in all of them you should make sure to create value around your product or service to show potential customers the benefits. By using graphics, statistics, case studies, and testimonials, you can showcase your product’s unique value and add credibility to your brand.
4. Engage your employees
Just like no business succeeds without customers, no business succeeds without employees! Engage your employees with your brand so they share your values and passion. Your employees have their own networks and most likely use social media. So why not make them ambassadors of your brand? Ann Latham, Forbes contributor, puts it simply: “Engagement is, at best, a symptom of success. Employees who are succeeding and feeling good about their contributions to your company are naturally more likely to be proud to work for your company, be happy to come to work each day, and feel valued”.
5. Make the most of marketing automation
Marketing includes various techniques and tools. Working and keeping track of all of them can be overwhelming, and it can take up a lot of your valuable time. Thankfully, many processes can be automated nowadays. Using automation tools ensures that you can effectively and efficiently advertise your business. This frees up your time so that you can focus on other tasks that are important in building relationships, communicating with your audience effectively, and growing your business.
There are many different tools for scheduling your social media posts, such as Hootsuite. You can create a monthly social media content plan and schedule all your posts at once. Canva is another great tool, with many templates you can use for social media posts, newsletters, and more.
For your digital ads, you can work with Nanos. It optimizes and runs your campaign automatically while working within your budget. You can create a campaign in 4 easy steps and let Nanos do the rest! Keep in mind: You build trust through the relationship you have with your customers. Take advantage of optimizing tools so you have time to focus on these relationships.
6. Offer a variety of contact options
Some people prefer to call, others prefer to communicate via email. Some might send a WhatsApp message and others just quickly DM you on social media. Having different contact options opens communication to a wider audience. Here at Nanos, for instance, we even offer a free consultation for anyone interested in using our tool for their digital marketing. Also, make sure you respond to your customers’ messages and requests. Don’t offer 5 different contact methods if you’re unable to respond. It’s also important to answer fast. The more people feel supported and heard, the more they’ll trust your brand.