If we had to describe 2020 in one word, it would probably be Covid. And what a year it has been! As we approach the end of the year, we approach Christmas 2020 and the holidays—one of the most important times for families and businesses.
So, Christmas isn’t canceled, but Covid will definitely impact how people prepare, spend, and purchase for the holiday season. As a business owner, you have to rethink your sales strategy to make sure that customers find your business online.
Given the current economic situation and travel restrictions, many plan to invest less in gifts and the overall festivities this year. Research conducted by Deloitte shows that 38% plan to spend less this holiday season, a level not seen since the financial crisis in 2008.
Here are some trends on buying behavior for this year that might help you create a great digital marketing strategy for the holiday season:
The increasing gap between online vs. in-store purchases. Consumers are more likely to buy online to avoid crowds. As the study conducted by Deloitte shows, the average spent online is $892 and in-store $390.
73% of respondents are choosing to have their gifts delivered. This means that you should focus on your online presence, as it’s where you will have greater opportunities.
Free shipping and free return shipping. 85% say that free shipping is important to them. Customers are trying to get the most out of their money. They value a free shipping option, and they’re also not willing to pay a lot for faster delivery. Offering a free return shipping option is a great way to get new customers.
Gift Cards. These are among the top gifts that people want to buy. It’s a good way to avoid having to exchange the product later. So, if you can, offer Gift Cards.
Great deals. People value a good deal! They even rank the price over other aspects, like convenience or safety. It’s the top criteria when choosing a retailer, and it can incentivize people to choose your brand over others. A sale offering can also bring in new customers and later retain them with great customer service.
Online presence. Although people look online for information, they do not necessarily have the patience to do deep research and comparison, especially during Christmas where they have to buy many presents. This means you increase your selling chances significantly if you appear when they search for a certain product. Nanos can help you create a successful ad campaign that will increase your online visibility.
Have your audience’s needs in mind. Remember that your audience’s needs and priorities might have changed compared to 2019. By having your audience in mind, you tailor your products to their needs.
Book a free consultation with us to see how Nanos can help you advertise online.