Properly placed and well-executed ads are one of the more important online marketing tools that can be utilized when you have a fashion brand or fashion accessory business. Digital ads can increase your sales as well as your brand awareness – which is why you need to launch successful ad campaigns.
How can you utilize these ads to help your fashion brand or fashion accessory business rise to the top and stand out among your competitors? Here are a few tips.
Leverage the Seasonality of Your Fashion Brand or Accessories Business
The fashion industry in general is a seasonal industry. Your ads should be also. Promotions should be run during holidays and change with the seasons. This is a great way to show off any promotions, discounts, or items you are showcasing during the holidays or for the different seasons.
Everyone loves a good deal! So promoting discounts are always a good choice for your ad campaigns.
These promotions will help your ads to stand out and get noticed. The top platforms for these ads are Facebook and Instagram. Instagram is all visual and thus perfect for fashion ads. Facebook’s targeted marketing will allow you to reach your niche customer base and even retarget them with future ads.
Some of the best advertisements in the fashion brand and accessory industry have been seasonal, new item promotions and huge sales events.
Choose the Right Visuals
Always make sure your visuals match the season or holiday. Place stunning, high-quality pictures of your top-selling items in your ad. They are top sellers for a reason. Let these visuals and your ad copy tell your brand’s story while also showcasing your products – this is an effective approach for building brand awareness while also promoting your sale or products, but it is especially true for the fashion industry.
Animazul, a jewelry company, worked with Nanos AI for their digital marketing campaign. They took advantage of Mother’s Day and used hyper-targeted marketing. They were able to increase traffic to their website and increase sales in one day using well-crafted ads and targeting parameters that Nanos chose for them. You can see their case study and others on our case studies page here.