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How to create an effective ad for your shoe company
Like cars, shoes have become status symbols. They’re increasingly unique, and you can even personalize them now. If you own a shoe company or brand, how do you reach the people that connect with your shoes’ aesthetic and function, enough to purchase them?
In this article, we share a few tips on creating great ads for your shoe company.
Shoe visuals are key
Most of the time, people are first attracted to the visual appearance of a pair of shoes, so make high-resolution photos of your shoes the focal point of your ad. Some consumers might be hesitant to buy shoes online, so including detailed images – the kinds that show you every stitch on the shoe – will give people a feel of the comfort level and quality of your shoes and in turn, would increase their buying confidence.
Without high-resolution images, your potential buyers might turn to another retail page to shop for their next pair of shoes.
Carousel ads, like those on Facebook and Instagram, are a great way to showcase many angles and details. You can also use carousel ads to display many pairs of shoes.
Target the right audience for your shoes
Be sure to target your ads appropriately. In an industry with highly individualized trends, you should be able to narrow down audience parameters like age and interests to reach the people most likely to purchase your shoes.
Think about the people your shoes were designed for. Are they older people in a suburban area looking for cost-effective comfort? Are they teenagers who play sports? If you’re selling basketball shoes, for example, you will want to target the group of consumers likely to buy your products: sports enthusiasts and people who have purchased sports shoes in the past.
Take time to find out what works best
Different messages and imagery can sometimes make or break an ad. Be sure to split test your images and copy for each product to find the options that perform best. Start small and try different options, until you find one that outperforms the others. Then, use your winning campaign on several platforms, like Google, Facebook, and Instagram.
Nanos can help you with all of these steps too. It allows you to place ads on many platforms at once and can optimize your ads and budget to improve your shoe ads’ performance.