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How To Create An Effective Ad For Your Fitness Business
Some might think a fitness business markets itself. Sure, there will always be the gym rats that go religiously, rain or shine, but that’s hardly a sustainable model. To make some real money with your business, whether it’s a physical gym or you’ve adapted to offering online courses, think about appealing to a wider audience. If you have a niche, like women or people interested in weightlifting, think about how you can reach more people within or close to that niche. Or, think about what might motivate people who are already invested in their health to come to your gym.
What platforms work best?
We’ve found that Facebook works particularly well for fitness ads. It has a wider audience than some of the other social media platforms. That makes it perfect for a business that relies on a wide array of clients.
What does a successful fitness business ad look like?
Visuals are key. Video is always best. Video works especially well if it shows people at your gym or taking your online classes. It’s also important to make sure that the people in your video look like they’re having fun. One of the biggest barriers to gym use is simply that it can feel like a chore. It’s easy to fall out of the habit of exercising. If your prospective customers see people at your gym looking like they’re enjoying it there, it might increase their interest.
Show average people making fitness gains. For those who aren’t fitness fanatics, going to the gym can be intimidating. To combat that, your visuals should include inviting, smiling, friendly people. The most important thing to avoid when creating your ad is photos of pumped-up, beefy people. As stated before, extreme fitness buffs only make up a portion of the business. Some people might be scared away by ads with pictures of Arnold Schwarzenegger types. The pumped-up look is unrealistic for most people, regardless of how much they work out. So, using a realistic, athletic model is usually more appropriate.
With visuals, it’s always more compelling to give people a real look at what you offer. Real people exercising at your real gym is a lot more interesting than stock images of dumbbells. You want people to come to your gym, so show people what they can expect, when they do!
When advertising your fitness business, be careful of using before and after images for the ads. They most likely won’t be accepted by platforms such as Facebook and Instagram.
Now, how do you find a way to stand out?
Showcase what makes your fitness business unique. Think about what you do differently or better than your competitors. Maybe you offer killer discounts, like a free week of classes for new members. Or maybe you have new classes that other gyms don’t, like hot yoga. Feature these in your ads.
You can also attract potential customers by using testimonials as text in your ad. What sells your business better than a smiling person that goes to your gym or takes your course and loves it? Don’t forget to be sure that you have a call to action and a landing page for all those new sign-ups you’re going to get.
CrossFit Saurus worked with Nanos AI to get their ads placed. They were moving to online courses due to the pandemic and needed a way to get that message out. CrossFit Saurus was able to effectively target the right audience – those looking for online fitness courses. With their Nanos campaign, they added 651 more clicks to their website and 93 thousand impressions. Check out the details of CrossFit Saurus’s campaign with Nanos and other case studies here.