The medical industry is a small niche when it comes to advertising. To create effective medical business advertising, you must target the relevant audience such as pharmaceutical, general practice, surgery, or medical study. Here is our best advice for effective medical business advertising.
Select platforms based on B2B or B2C
The best platforms for the medical industry are LinkedIn and Facebook. If you are focused on B2B (Business to Business), you should only advertise on LinkedIn as this is where your B2B clients will be most frequently.
Make sure you have a clear objective
Understand the objective for your business. For example, a medical practice may want to advertise their services, such as giving a discount to new patients. Whereas a pharmaceutical company is more interested in selling to other businesses. The objectives for the two businesses are very different and have different advertising needs. Understanding your objective at the start is a healthy approach to making sure your medical-based business ads are effective.
Use stock imagery correctly
Stock imagery can work for healthcare, but you should always make sure to brand them appropriately with your logo and font types.
A successful approach to creating medical business ads is to target your existing customers. Your customers are more likely to interact and share your ads, and also more likely to refer a friend since they already know and trust your brand.
Geographic targeting is also incredibly important to the success of your medical advertising strategy. If you operate solely in Santa Barbara, California, there is no need to target any other location. This step is often forgotten by small medical practice owners and dollars get wasted serving ads to patients out of their area. It is important to remember to only serve ads in the locations you intend to operate.
If you are a B2B medical company, knowing where your potential buyers are is also key. For example, a quick search can help you find the states with the top medical research and technology companies, such as California, Minnesota, and Massachusetts, allowing you to focus on specific states with high potential value.