Video gaming is a multi-billion dollar industry that is clearly still growing. As a new game or gaming company, this makes it increasingly difficult to break into the gaming community. But optimized online advertising can help!
We have some insider tips on how to definitely make sure you create an effective video game ad or ad to promote your gaming company.
Have a landing page that informs your audience
An effective video game ad will get the consumer to click over to a landing page. Here they can learn more about the game you are selling and download or purchase the game from an app store or company store. To create a successful video game ad, you must understand what makes a gamer interested.
Find your target audience
Categorize your game and target the niche market that is most likely to download or be interested in the type of game you’re advertising.
For example, if you have a Mystery game, research who purchases these types of games and include them in your target audience. Mystery games have two demographics; one is children ages 8-12, and the other is adults ages 18-45. Whereas, teenagers tend to play action-packed shooter, eSports, and fantasy-based games rather than Mystery games, which perform the lowest in the ages 13-17 market.
If you are an eSports company, you have a different target audience. It’s always good to do your research online to see who is interested in the genre of game you are selling. Another approach to video game advertising is to target consumers who have purchased a similar game in the past. This instantly puts you in front of eyes that have already expressed an interest in your genre of game.
Choose the right platform for your ads
Last but not least, you have to choose the right platform for your ads. Video game ads perform best on Facebook and Instagram, as these platforms are highly visual and allow multiple pictures and videos in their ads. Videos are particularly effective for gaming advertising.