How to create an effective ad for your video production company
Video production companies are a great example of a niche business. Not everyone uses video production services and those who do use them for different reasons. In such a unique industry, you might feel a little lost when thinking about advertising. That’s why we wanted to share some guidance on creating effective ads for your video production company.
Know your audience
Before you place your ad, it’s important to think about who your audience or audiences are. As a video production company, you probably have a few different groups of clients, like wedding planners and businesses looking to make video ads. It’s important to communicate directly to each audience. Instead of running a single, general ad demonstrating your services, create multiple ads with different content for each of your target audiences.
Showcase features that make you different
A comprehensive understanding of your competition and its offerings will also help you create more effective ads. If you know your competition, you know what makes you unique. Maybe your motion graphics team sets you apart. Maybe your videos’ creativity is unparalleled. In your ad, show your potential customers what valuable qualities make you stand out.
Feature your work
You have an advantage when advertising. You can feature your craft. Use your ads to highlight the videos and work you’ve already done for clients. If you’re trying to reach a new target audience, make a new video specifically for that market. It’s also important to make sure all your ad’s visuals and videos are branded. This step alone will increase brand awareness and help your video production company stand out.
Channel potential customers to a great landing page
People who click on your ad should arrive at a high-quality, branded landing page that features your portfolio of video production work. Your landing page’s content should match what you advertised. If you were advertising your motion graphics or wedding videos, your landing page should reflect that with your best examples. You can also use your landing page to display longer videos. Nothing will convince people to use your services more than seeing the final products you’ve already created.