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You have taken the time to create custom furniture, or maybe you own a furniture warehouse selling other brands, either way, you will need advertising to get those customers in the door. Digital advertising can be one of the easier, cheaper ways of achieving that goal.
High-quality photos
If you want to sell furniture, then you need good high-quality pictures to showcase your products.
People want to see what they are buying. Amazing product images that avoid unflattering reflections and shadows can be the difference between a successful online store and a low-performing one.
Take the time and money to invest in a decent camera for this task or hire a photographer. Make sure the pictures you include also showcase the type of lifestyle you are selling along with your furniture. If the furniture you sell is more upscale, your ad should model that feeling.
The text should match as well and be inviting. You are in the end trying to invite people to come in and check out your showroom. Text should be reflective of this.
Video to showcase your products
A good way to make yourself standout is to utilize video. Show footage of people browsing your showroom and how much fun they are having. Your ad should include any deals you have or discounts. If you have a great customer service program, showcase this as well.
If all the items aren’t discounted at the same rate put “up to 50%” off, for example. Make sure you know your target audience and what they are looking for. This will help make your ad a success.
Make sure your ad leads to a landing page specific to the product to maximize conversions. Believe it or not, that alone may help to set you apart from the crowd.
The important call to action (CTA)
Do not forget your call to action. Having a strong call to action such as “don’t, delay, see these deals today” helps to guide the customer into action as they read. You should have a landing page for those who do click on your ad, this allows you to put the focus on specific products and answer all questions on one page. The result; increased conversions. You risk a high bounce rate (or people leaving without buying) if your potential customers have to navigate your website to find the product they saw in the ad.
Landing page details
Your landing page should have the deals you mention in the ad, including a clear link or area for customers to contact a sales representative. Also, changing with the seasons is another way to stand apart and get more sales. Summer furniture; outdoor or items that reflect the season are great to push before the season starts – something your competitors may not be doing.
Beware of using stock photos
Do not use any stock photos. We can’t emphasize this enough. The furniture you are selling is key here. Stock photos mislead.
Another thing to avoid is displaying a picture of your merchandise and your business name. People will pass right by your ad. Enticing ads get clicks and convert those clicks into sales.
These strategies, when implemented correctly, with a proper budget and correct target marketing, will make your ad campaign a success.
For more information on determining your ad budget, contact us today or schedule a consultation.
