How To Create An Effective Ad For Real Estate
Are you looking to sell your house? Maybe you work as a real estate agent and want to attract more people to your agency. Maybe you have a difficult real estate to sell, which would only be interesting to a very specific niche.
In all cases, creating an ad for your real estate is a great way to increase those sales!
Let’s go over some tips on how to create an effective ad for your real estate.
Facebook Is The Way To Go!
Although Facebook recently changed the rules for real estate advertising, it’s still the best platform to advertise on. The reason for that is – Facebook allows advertisers to create hyper-targeted audiences. This is highly important when it comes to real estate. You wouldn’t want to waste your money advertising to people that can’t afford your house, who are not interested in that type of location, or for whom the real estate in question might be too big or too small.
With Facebook, you can create Special Ad audiences with similar profiles as your already existing customers.
It’s All About The Feeling!
Buying a house is not a necessity, it’s an acquisition that has a lot to do with your lifestyle. People want to feel comfortable in their home, they want to have their own space. Maybe they associate buying a house with family or they want to buy real estate as an investment.
Your ad should convey that special feeling that they are buying a hidden gem. A place that will bring them joy, money, family, safety, whatever it may be.
How can you do this in an ad?
By using images and text. Pick high-quality images, which showcase the best features of the house. You can create a carousel ad with different images. Pay attention to the light when shooting the images, it makes a huge difference. We have a full article with photography tips that you can have a look at. Make sure the house is clean and organized. It might sound obvious, but we’ve seen things already.
The same goes for your ad description. Create an emotional connection with your target audience with the title and the description you pick.
Offer Additional Information
We know you can’t pack all the information in one ad. But you can provide this information somewhere else, like on your website, and use a call to action to lead people to that particular page. Show a floor plan for instance. The clearer the picture is, the more convinced the client is. Include a floor plan to make it easy for your customers to understand the property they are going to invest in.
Think Out Of The Box
Instead of creating an ad with a single image, try using a carousel ad or maybe a video. A live tour of the entire house is more authentic and builds the trust of the buyer. But why don’t you do it in a video format also?
Make sure to highlight the points that make your house unique and special.
Ok. I got it. So what’s next?
These are some tips on how to create an effective ad for your real estate. If creating different audiences and managing an ad campaign is too much for you currently, Try Nanos!
With Nanos, you can easily create an ad campaign for different platforms such as Google, Facebook, and Instagram, without having to be a marketing expert. No frustration. No monthly subscription. No wasted money.