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Digital Marketing Trends for 2021
2021 is finally here. So, we’re bringing you the best digital marketing trends for 2021. Haven’t incorporated a digital marketing strategy for your small business yet? Or, are you wondering which aspects of online marketing you should focus on in 2021? Then this article is for you. We will guide you through some of this year’s most important trends.
1. Personalization
As you have probably heard before, people connect with people. Therefore, showing your authentic personality and being transparent matter. This is one of the digital marketing trends that have been developing for some time now. There are so many tools that can help you create a dialogue with your audience. Don’t be afraid to use them. Share your journey with your audience and make sure they connect with you.
Covid-19 had a huge impact on how people consume. It made people more sensitized to the difficulties small businesses face in the competitive market. As a result, they are more willing to buy from small and local businesses. Personalization is especially important for small businesses and will therefore continue to be a digital marketing trend in 2021.
This digital marketing trend is also great because it’s cheap to implement, unlike other strategies, like influencer and podcast marketing.
2. Conversational Marketing
Have you ever heard of conversational marketing? You have probably used it in your business before. Conversational marketing includes all the techniques you use to have a dialogue with your customers. It’s an important part of customer service, which is increasingly being digitized.
There are several tools you can use to create a dialogue with your customers and guide them through the buying process. But careful here! This is not about creating automated messages that spam your customers. On the contrary, consumers are increasingly willing to spend more if they don’t have to speak to a retail clerk. It is about giving your customers different ways to reach out to you and creating a personalized conversation with them.
The most common channels of communication are still through e-mail, phone, and websites. Nonetheless, other channels, like social media, chats, smartphone apps, and chatbots are becoming more prevalent.
3. Artificial Intelligence and Machine Learning
Artificial intelligence and machine learning are definitely on the rise, but how are they relevant for someone who doesn’t know anything about them?
In marketing, we use artificial intelligence to make decisions based on collected and analyzed data. It is a way to automate certain processes and decisions. You may see this technology in action in the product recommendations you receive based on previous purchases.
AI marketing can be especially effective in placing ads online since it enables ad optimization based on data, which would otherwise require a very experienced marketer. Digital advertising can become expensive quickly if you don’t know how to optimize it. But, with a tool like Nanos, you can easily place your own campaign and see amazing results.
4. Social Commerce
Social media helps people make purchase decisions and helps brands generate more awareness. As social media platforms continue to grow and implement new shopping tools, social commerce is also set to grow.
Social commerce means business owners have the opportunity to sell through various channels. Equally important is the ability to sell on social media platforms used by your specific target audience.
5. Content Marketing
Content marketing is all about creating engaging content that people share, like, and comment on. Most importantly, it’s content that makes people want to go to your website and sign up for your newsletter.
You can create infographics, checklists, and other types of content as part of your digital marketing strategy. Blogging is another great approach. If you are interested in blogging, check out our article on how to create a blog post people will want to read.
Content marketing is about sharing information. And, as a business owner, you sure have a lot of information to share.
When it comes to digital marketing trends and strategies, you have a wide range of options. You can be really creative! Make sure you create a strategy that fits your business and its resources. And, keep time in mind as an especially important resource.
What do you think about these digital marketing trends for 2021?
Are you interested in using online advertising as part of your digital marketing strategy in 2021? Then contact us or book a free consultation. We will guide you through the process and show you that a successful online advertising campaign does not have to be expensive!
