How does AI marketing give you added leverage?
With the evolution of AI (artificial intelligence), the term has become an umbrella covering several different technologies. From machine learning, computer vision, natural language processing, deep learning, and more. Artificial Intelligence solutions and tools help marketing teams to build a bridge which brings customers and business onto a single platform.
In the digital marketing world, AI is somewhat different. It’s used to bridge the gap between analytics and how strategies are used and executed. As a matter of fact, 72 percent of marketers interviewed in a PwC study considered AI as a “business advantage”. In the process, the most advanced AI systems actually learned to improve their predictions, recommendations, and decisions as they made more.
What is artificial intelligence (AI) marketing?
Artificial intelligence marketing is defined as one of the best approaches to predict the customer’s next step for providing a better experience to them. AI concepts such as Machine Learning (ML) and deep learning techniques are helping digital marketers become increasingly efficient in analyzing customer interests.
Artificial intelligence in marketing continues to advance its existing marketing approaches, making businesses smarter with advanced AI-powered tools. Accordingly, using the power of big data insights and advanced predictive analytics, digital marketing teams can efficiently build a perfect image of targeted audiences.
What are the major gears of AI marketing?
Don’t have a clue on how to use artificial intelligence for your advertising/marketing campaigns? A few significant elements are making AI marketing increasingly attractive and powerful. Let’s have a brief discussion on a few:
1. Sales forecasting
An application’s or website’s bot can monitor your predictive analytics use cases such as cookies, history, searches, and other activities, to provide you with real-time forecasts.
You can use AI Marketing for gathering data about past deals from emails, meetings, and on some occasions, phone calls. AI Marketing can relate the data to the outcome of the possible sales of your current and future campaigns.
2. Understand customers
While there are more ways to use AI for your marketing campaigns, you also need to see some concrete examples of how to use it in your strategy. Through the data gathered by AI Marketing solutions, it can be easier for marketers to understand what their customer needs are.
AI makes it easier for marketers to segregate people who are interested in their product from those who are still considering or show a lack of interest.
3. Programmatic Ad Targeting
The traditional way of buying/selling ads is a long, tedious process, starting with talking to a salesperson, negotiating the terms of a contract, and having it executed.
With data from cookies of mobile applications and websites used, AI can target specific customers which match the advertisers or business criteria.
A good example of this is Facebook ads. It allows marketers and advertisers to use data analytics in digital marketing to create custom profiles to target and retarget their ads.
Tools like Nanos work with AI-based keywords, interests, and bid optimization to make sure your ad is shown to the right audience.
Imagine having to reply to thousands of messages, and end up asking the same question! Enter the chatbot – an AI program that can simulate a conversation with a user in natural language. Businesses can now set predetermined answers to frequently asked questions asked by customers, helping them find and buy a product they like.
5. Speech Recognition
55% of households will have a smart speaker by 2022 from just 13% in 2018. Currently, we already have similar AIs with speech recognition capabilities like Siri, Google Assistant, or Alexa. These AIs are able to recognize spoken words and convert them into text to execute a given command. This allows marketers to take advantage of speech recognition for their campaigns to bump up sales.
6. Content Generation
Content generation, as of this writing, can only cough up simple stories such as stock updates, financial reports and sports recaps. The manual generation of content is a tedious process. Content intelligence, unlike content generation, provides creators with data-driven feedback and insights for more effective content, yielding better results.
Could AI marketing improve your digital marketing efforts?
Artificial intelligence marketing services and solutions take over tedious, complicated, and time-taking digital marketing operations that marketers face challenges dealing with. AI-based tools like Nanos are powerful and what marketers need to be using now, as it enables easier and impactful campaign execution.
Furthermore, Nanos also enables people with little marketing knowledge to create and run successful campaigns on Google, Facebook and Instagram. Nanos is a great Facebook Ads alternative, as it has a clear and straightforward interface. Add a powerful machine learning technology that optimizes all of your ads metrics for you, and it’s a win-win situation.
Nanos has a proven track record of bringing in new clients to businesses like yours. Clients in restaurants, auto sales, real estate agencies, video game developers, online courses, and more!
What are you waiting for? Contact us or book a free consultation. Our Nanos experts will guide you through the process and show you that a successful online advertising campaign doesn’t have to be budget breaking!