What is a marketing funnel

What Is A Marketing Funnel And Why Is It Important

There is a lot of debate surrounding marketing funnels — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. A marketing funnel is a way of breaking down the customer journey all the way from the ‘‘awareness’’ stage to the ‘‘purchase’’ point. Implementing a marketing funnel will help prioritize and execute an effective marketing strategy.