The importance of test and learn in marketing Data-driven digital marketing has grown to become an aspirational principle for organizations with a continued increase in global media spending (at $665 billion this year and growing to $855 billion as soon as 2023) and there is a further need to align this media impact with business…
Marketing tips and tricks to make online advertising using Nanos AI marketing tool a success.
Marketing smarter implies forming the best content that will excite your audience. Advertising can be an expensive and a high-stakes venture. Exceptional ads promote your brand, garner your audience’s interest in your products, and create revenue. So, how to optimize your digital ad campaign so that it brings you the wanted results?
For eleven consecutive years, a couple of surveys conducted by CMO Survey among the CMOs revealed: almost all or most top marketers admitted to increasing their marketing spend with every passing year.
Just as it would be done with traditional marketing, measuring the ROI is an important way to determine what’s successful and what is failing or needs further attention. Without the analytics, pouring money into any ad campaign would only keep bringing about mediocre results.
Advertising on Facebook is one of the best ways to give your business maximum exposure. Being the largest and most active social media platform of today, it’s easy to say that it can also end up eating up all of your marketing budget quite quickly. Especially if precautions to lower your overall cost per thousand impressions (CPM) are not taken ahead of time.
Creating ads for the food industry can be both fun and hard work. Though food photography and marketing may seem a breeze, it is truly a talent. Marketing in this industry extends beyond just having a delectable food product.
The predicament in recent years is that Internet Giant, Google has acquired several advertising businesses. Google now controls not merely the search of websites online but also most of the advertising associated with an online search.
Sounds like a Google Monopoly to you? Let’s see.
By taking necessary security steps, international e-commerce companies can make sure that they not only comply with new privacy regulations, but also build trust with customers on a global level.
Digital marketing has been on the rise – no doubt about it. As parts of our lives – especially our work lives – become digitized, more people are interested in digital marketing and particularly in digital marketing courses.
Ad attribution models are a great way to understand the effectiveness of your campaign. Getting a reasonable return on investment (ROI), is the dream of every marketing campaign manager. For smaller businesses, it can mean the difference between breaking the bank or achieving the next level of success.