AI adoption is ramping up quickly with an estimated global retail spend of $7.3 billion per year by 2022, according to Juniper Research. The presence of AI technology in the retail industry goes beyond providing the link between online and offline connections among the customers but assists in personalizing the complete shopping experience.
Find out what’s new in the Technology field and AI in Marketing.
Advertising on Facebook is one of the best ways to give your business maximum exposure. Being the largest and most active social media platform of today, it’s easy to say that it can also end up eating up all of your marketing budget quite quickly. Especially if precautions to lower your overall cost per thousand impressions (CPM) are not taken ahead of time.
The predicament in recent years is that Internet Giant, Google has acquired several advertising businesses. Google now controls not merely the search of websites online but also most of the advertising associated with an online search.
Sounds like a Google Monopoly to you? Let’s see.
By taking necessary security steps, international e-commerce companies can make sure that they not only comply with new privacy regulations, but also build trust with customers on a global level.
In the digital marketing world, AI is somewhat different. It’s used to bridge the gap between analytics and how strategies are used and executed. As a matter of fact, 72 percent of marketers interviewed in a PwC study considered AI as a “business advantage”. In the process, the most advanced AI systems actually learned to improve their predictions, recommendations, and decisions as they made more.
My dev team is all-remote Tech talent will continue to be in high demand and salaries are set to grow for the next 20 years, worldwide. Sending your child to a coding school or to a computer science class (should he or she be interested in the topic) is the best you can do as…
As a CEO of a tech startup, I receive a lot of introductions from other startup companies, who also claim to be in tech. In my own humble opinion, if your company is building apps, or provide software engineers nearshore, it will not qualify you to be called a technology company. If it’s pure software…
Online Marketing Can Be Confusing Understanding how online marketing really works could take years. However, it could also be very successful at first try, should all the right ingredients of the secret sauce happen to work in a perfect harmony. There are plenty of examples of successful marketing campaigns, worldwide. Still, if you were to…