What Is a Tech Company?

As a CEO of a tech startup, I receive a lot of introductions from other startup companies, who also claim to be in tech. In my own humble opinion, if your company is building apps, or provide software engineers nearshore, it will not qualify you to be called a technology company. If it’s pure software…

Marketing Is Not Science

Online Marketing Can Be Confusing Understanding how online marketing really works could take years. However, it could also be very successful at first try, should all the right ingredients of the secret sauce happen to work in a perfect harmony. There are plenty of examples of successful marketing campaigns, worldwide. Still, if you were to…