Find out what’s new in the Technology field and AI in Marketing.

keywords and interests optimization

Nanos Optimization Feature #1: Keywords and Interests Optimization

Nanos Optimization Feature #1: Keywords, Interests, and Bid Optimization We have explained before why Nanos is a great Facebook Ads alternative. Nanos is a highly intelligent campaign creation and management tool for cross-channel advertising. Thanks to the machine learning technology of Nanos, you can run successful digital advertising campaigns on Google, Facebook, and Instagram without being…

Boosting Revenues with AI Technology

Boosting Revenues With AI Technology

AI adoption is ramping up quickly with an estimated global retail spend of $7.3 billion per year by 2022, according to Juniper Research. The presence of AI technology in the retail industry goes beyond providing the link between online and offline connections among the customers but assists in personalizing the complete shopping experience.

How does AI marketing give you added leverage?

How Does AI Marketing Give You Added Leverage?

In the digital marketing world, AI is somewhat different. It’s used to bridge the gap between analytics and how strategies are used and executed. As a matter of fact, 72 percent of marketers interviewed in a PwC study considered AI as a “business advantage”. In the process, the most advanced AI systems actually learned to improve their predictions, recommendations, and decisions as they made more.

What Is a Tech Company?

As a CEO of a tech startup, I receive a lot of introductions from other startup companies, who also claim to be in tech. In my own humble opinion, if your company is building apps, or provide software engineers nearshore, it will not qualify you to be called a technology company. If it’s pure software…