Tips and tricks on business-related topics, such as how to grow your business with digital marketing.

What is a marketing funnel

What Is A Marketing Funnel And Why Is It Important

There is a lot of debate surrounding marketing funnels — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. A marketing funnel is a way of breaking down the customer journey all the way from the ‘‘awareness’’ stage to the ‘‘purchase’’ point. Implementing a marketing funnel will help prioritize and execute an effective marketing strategy.

Advantages of eCommerce

6 Advantages of eCommerce

eCommerce as a whole overcomes geographical barriers while making products easier to discover and purchase, which enables businesses to sell at a scale that’s impossible with a traditional store. Here are our top reasons why you should consider expanding into online retail.