Tips and tricks on business-related topics, such as how to grow your business with digital marketing.

consumer needs

Understanding Consumer Needs

Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. Some businesses base their selling efforts on guesswork and intuition. With a limited marketing budget, customer acquisition becomes particularly challenging.

What is a marketing funnel

What Is A Marketing Funnel And Why Is It Important

There is a lot of debate surrounding marketing funnels — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. A marketing funnel is a way of breaking down the customer journey all the way from the ‘‘awareness’’ stage to the ‘‘purchase’’ point. Implementing a marketing funnel will help prioritize and execute an effective marketing strategy.