Tips and tricks on business-related topics, such as how to grow your business with digital marketing.
The online space is ever-changing and it’s hard to keep up. We understand that. This is why it’s more important than ever to understand the advice of experts in this field, to minimize time lost in trying to figure out everything that’s going on in social media, and break it down to impactful and doable strategies for your business.
Optimizing the customer experience is a great way to get new customers. It’s also one of the best ways of fostering customer loyalty. Some businesses base their selling efforts on guesswork and intuition. With a limited marketing budget, customer acquisition becomes particularly challenging.
For eleven consecutive years, a couple of surveys conducted by CMO Survey among the CMOs revealed: almost all or most top marketers admitted to increasing their marketing spend with every passing year.
In the past, businesses relied on newspapers, magazines, radio, cable TV, and billboard ads to grab attention and sell their products. Today, digital advertising surpasses traditional forms and is vital to a company’s success.
There’s no denying now, especially that we’re in 2021, whether or not social media is important and affects businesses regardless of which sector they are in. Let’s look at how it impacts growth, profitability, and long-term sustainability.
Gartner predicts a 15% boost in profits by 2020 for those businesses which successfully integrate personalization in e-commerce. Yet, only seven percent of organizations cited personalization as their main priority for the business. There is clearly a lot of work to be done and opportunity to be had.
Mobile isn’t just another silo or channel. Instead, it is an all-encompassing catalyst for applications, virtual reality, artificial intelligence, and other future innovations. If you want to create a website which is easy to use and both Google and users will love, the mobile-first design strategy is the best way to go.
The conversion funnel is an ongoing cycle. Marketing funnels are powerful tools you should be using to grow your business. The process is always shifting and your conversations with your customers are always evolving.
Marketing funnels are extremely beneficial to your business. A structured marketing plan coupled with metrics analysis aligned to the various stages of the funnel allows you to fine-tune your marketing strategy and grow sales. Find out more about the main benefits of marketing funnels.
There is a lot of debate surrounding marketing funnels — from who owns it, be it marketing or sales, to whether or not it’s still relevant to today’s consumer buying process. A marketing funnel is a way of breaking down the customer journey all the way from the ‘‘awareness’’ stage to the ‘‘purchase’’ point. Implementing a marketing funnel will help prioritize and execute an effective marketing strategy.