Tips and tricks on business-related topics, such as how to grow your business with digital marketing.


How to Do Testimonials for Your Business

Here’s a story about the most chameleonic man marketing has ever seen A few days ago whilst analyzing competitors I found a review paired with a weirdly familiar picture. I was quite sure I’ve seen that guy already, somewhere else. So I grabbed that image and used Google Images to find out where I could’ve possibly…

Advertising Budget

How Much Should You Spend On Advertising?

The first time running an advertising campaign can be a daunting and time-consuming task for any business owner. From trying to run ads on multiple platforms, which also means creating new accounts for these platforms, to figuring out an advertising budget and worrying if you targeted the ad correctly, it can all be quite overwhelming. At…

To hire or not to hire

To Hire or Not to Hire

How many hours can you afford to spend on a single candidate while deciding to hire or not to hire? It’s no secret that job interviews are time consuming for all parties involved. Yet, I’m happy to share a few trade secrets when it comes to hiring. In our case, we are still a small…