The first time running an advertising campaign can be a daunting and time-consuming task for any business owner. From trying to run ads on multiple platforms, which also means creating new accounts for these platforms, to figuring out an advertising budget and worrying if you targeted the ad correctly, it can all be quite overwhelming. At…
It all started with Mad Men… Creating compelling ads, twisting consumers’ minds, selling. But we are not in that era anymore. The digital revolution brought us so many chances to be visible online, both free and paid, that we just have to choose what’s better for us. Although, the essence of digital and traditional advertising…
My dev team is all-remote Tech talent will continue to be in high demand and salaries are set to grow for the next 20 years, worldwide. Sending your child to a coding school or to a computer science class (should he or she be interested in the topic) is the best you can do as…
Managing a restaurant is very similar to managing a startup. For those who are at the beginning of their entrepreneurial journey, I’d suggest testing your own endurance one day by helping out in a small/medium-size restaurant or a bar. Let’s say for a week, to see and feel how it’s like. To me, it’s about…
How many hours can you afford to spend on a single candidate while deciding to hire or not to hire? It’s no secret that job interviews are time consuming for all parties involved. Yet, I’m happy to share a few trade secrets when it comes to hiring. In our case, we are still a small…
I get asked a lot, “What’s it like to be a female CEO?” The answer is not easy: I don’t have much to compare, I’ve never been a male CEO! During my corporate research job I was very driven to bring as many female colleagues as possible into the corporate research field. I asserted that…
As a CEO of a tech startup, I receive a lot of introductions from other startup companies, who also claim to be in tech. In my own humble opinion, if your company is building apps, or provide software engineers nearshore, it will not qualify you to be called a technology company. If it’s pure software…
Small & Consistent vs. Big & Random I am a big fan of taking small steps. In my opinion, small steps taken towards any goal are smarter than large, bold moves. I’m also a firm believer that the universe takes its time to set circumstances towards the actions and decisions we take. It requires time…
Online Marketing Can Be Confusing Understanding how online marketing really works could take years. However, it could also be very successful at first try, should all the right ingredients of the secret sauce happen to work in a perfect harmony. There are plenty of examples of successful marketing campaigns, worldwide. Still, if you were to…
We have just finished a very successful two-day retreat in Tirol with our investors. Yes, you read that right! Our investors enjoy hanging out with us on a regular basis, so we can discuss and brainstorm together. Topic of the retreat this time? How our company should evolve and grow! We also presented our machine…
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