The Benefits Of Omnichannel Retailing
For a decade, the market has vied to win the loyalty of millennial shoppers. Now, a new segment has arisen. Marketers have set their sights on winning the hearts of Generation Z shoppers. Approximately 1.2 billion people are in the habit of using their smartphones to access the internet daily. Generation Z is less concerned about the ability to touch and try on a product before purchase.